Recruitment videos have always been a key component of a marketing strategy for businesses or organizations looking to build their workforce. In the last few years, these videos have been more prevalent than ever as companies have learned to utilize digital marketing as part of their strategy. More and more organizations have created videos to express their brand, mission, and recruit talent.
Creating a compelling and successful recruitment video takes more than just passion – you need to put together a strategy with your audience in mind and ensure the video is leveraged effectively as part of your marketing strategy. In other words, you need to excite, motivate, and lead your audience to click that “apply now” button.
In other words, recruitment videos are not just about asking people to work for you; they’re a reflection of your organization’s culture and mission. Let’s talk about how you can produce a recruitment video that showcases the value of working with you.
Know Your Audience
It seems that with every new generation, there is a shifting motivation behind work. In general, older generations had a strong, traditional sense of the importance of work, money, and loyalty to their career choice. Younger generations, by comparison, have started to prioritize company values, such as sustainability and work-life balance, over the money offered. Because of these major differences, it is essential to evaluate who your target audience is and produce a video accordingly.
Regardless of who you’re targeting in your recruitment video, your audience members know that taking a job is not all about the money and negotiations often happen later. For your video, the job opportunity is all about the perks, your organization’s mission, and the importance of the organization’s existence. Show your audience why it will be fulfilling for them to be a part of your company.
Create a Strategy
In terms of strategy, you can produce a recruiting video with a similar strategy used for marketing videos. After all, you are marketing your opportunity to your target audience. Utilize interviews to tell your brand’s story, such as testimonials from other employees, insights from hiring managers, and inspiring messages from organization leaders. In fact, interviews with current employees are really important for showcasing the value of working at your organization and can help potential recruits feel that they belong.
You can keep your video general if you’re having a huge hiring spree, or make it very specific if you need to fill a niche talent, like developers or salespeople. There’s no one way to do recruiting when your needs are unique, so be creative and ask yourself what elements your video needs to be effective.
Use a Strong Call to Action
As with all videos, you’ll need to wrap up with an effective call to action. You’ll need to be clear and direct about what your audience should do next to get involved with your organization. It’s important to remember that job seekers are most likely looking at other positions and companies, so you’ll want to make a lasting impression and move them to act before they exit the video.
Don’t forget to extend this practice to the medium presenting your video. If you’re embedding your recruitment video on your website, make sure the call-to-action phrasing and button are very clear on the page. If you’re sharing the video on social media, use the call to action in the post copy and direct people with a link to the application form.
Make it as obvious and easy as possible to take those next steps like sending a resume and cover letter.
Without marketing and video production experience, it can be difficult to know where to start when creating your recruitment video. Take time to learn about your audience and have conversations with current employees about what motivates them to work for your organization. These key insights will help inform your strategy as you produce a compelling video that attracts talent.
If you need more guidance on producing your video, contact Monzo Media Productions.
Whether you have good intentions behind delaying your project or your production delays are caused by unfortunate circumstances, these setbacks can have a serious impact on the success of your video project. Ultimately, production delays are never welcome and should be avoided at all costs for the sake of making the most of your budget, talent, and time.
With our years of experience, we’ve gained some critical insights into production delays, why they happen, and how they affect the project. Let’s deep dive into production delays to help you avoid these common pitfalls.
Types of Production Delays
The best way to avoid production delays is to prepare for common issues that can hold up the project during each step of the process. Overall, the more people involved in the project, the more potential barriers there are to sticking to your production schedule.
For example, the most common type of production delay we’ve seen is a delay in the filming schedule. Organizing filming days can be especially difficult because of the varying schedules of all the people involved.
Remember that the number of moving pieces in the production can cause delays as well. Do you need to use several different locations or share equipment with another party? These complications will make it difficult to schedule a video timeline that works for everyone.
If you have superiors or clients who must approve the project overall as well as the logistics and the script, each step of that process has the potential to delay the project. A last-minute script change, the hiring of a new voiceover actor, or a need to exceed budget could end up delaying the production for quite some time.
We’ve seen it all, and our best advice is to break down every step of your production and identify key areas that could cause delays. Then, make contingency plans or buffer your expectations for a timeline so that the delays are not unexpected.
How Can Production Delays Cost Me?
Unfortunately, production delays can alter the finished product, cause issues with the budget, and even cause a loss of conversions and sales. It’s essential to understand why production timelines are extremely important so that you can encourage your superiors and team to stick to the schedule.
First, businesses and organizations that end up delaying their film production will lose out on sales and leads. For each day that your marketing and sales funnel is missing its key component, you’ll be missing out on lead generation. If you’re depending on lead generation to ramp up sales, then the last thing you need is to keep delaying your marketing campaigns.
Second, businesses and organizations that depend on getting out key information before deadlines could miss out on an entire cycle of lead generation and conversion for those deadlines. For example, schools using general admissions videos to bring in new enrollment need those videos to go live well before enrollment season ends.
Losing Sync with Your Team
The longer projects go on, the more time passes between the original presentation of the project to your team and the actual day those plans are carried out. Production delays can lead to confusion about project expectations, especially when those delays result in the loss of hired actors, production team members, and locations. Contracts were signed, but if delays go on for months, you’ll need to reevaluate your priorities and consider how team members’ schedules have changed. Without everyone being on the same page, it’s unlikely the final product will make everyone happy.
Making videos is fun, and the lighting and cameras can be exciting, but delays can cause lost satisfaction and excitement in the project. The challenges of delays can make teams lose steam and motivation, ultimately forgetting why they were passionate about the project in the first place. Suddenly, the production is treated as a chore, and tasks are rushed so that the project can finally be completed. Cutting corners, making mistakes, and not seeing errors during editing such as poor audio or distracting lighting can lead to a mediocre project, affecting your brand and proving to be a waste of time and money.
Avoid Production Delays by Hiring Professionals
Stick to the timeline and commit to getting it done – it’s not that easy, but it is that simple. You should do everything in your power to foresee potential delays and create plans that will help avoid them. Of course, there are always things you can’t avoid like scheduling conflicts and unforeseen events, but make sure you always have contingency plans.
If you need help with due diligence and making sure your video production goes off without a hitch, contact Monzo Media Productions.