For most businesses and organizations, a figure like “8% of your income should go to marketing” is daunting to hear, especially if you’re just starting out or have small margins. As a result, it can be tempting to stretch every dollar you have and put all your eggs in one basket. In the video production …
Why Your Branding Video Is Not Also Your Recruitment Video Read More »
A major theme of marketing that we communicate to our clients is that it’s best to have multiple marketing assets rather than just one. Marketing campaigns are more effective when they focus on specific targets rather than a general appeal to a large audience, and results matter when you’re investing a large sum in the …
What’s the Difference Between Testimonial Videos and Case Study Videos? Read More »
With any creative service business, one of the most significant considerations in partnership is the price. Of course, budgets and pricing matter – you should never sign on for more money than you can afford no matter how great that company might be for your project. At the same time, fishing for a business that …
Why Reading Through Proposals and Contracts Is More Than Just About Price Read More »
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