August 2022

looking at graphs in a tablet

What’s the Difference Between Testimonial Videos and Case Study Videos?

A major theme of marketing that we communicate to our clients is that it’s best to have multiple marketing assets rather than just one. Marketing campaigns are more effective when they focus on specific targets rather than a general appeal to a large audience, and results matter when you’re investing a large sum in the …

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Contracts at workplace

Why Reading Through Proposals and Contracts Is More Than Just About Price

With any creative service business, one of the most significant considerations in partnership is the price. Of course, budgets and pricing matter – you should never sign on for more money than you can afford no matter how great that company might be for your project. At the same time, fishing for a business that …

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