I’ve Misplaced Lost Footage… What Do I Do?

I’ve Misplaced Lost Footage… What Do I Do?

When you realize your footage isn’t where you thought it was, it can be devastating. Even the most seasoned professionals have experienced this issue once or twice – we’re all human. All the time, money, and energy that went into producing high-quality footage is now lost, but take a deep breath. There’s always a way to recover from losing footage.

How you’ll solve the problem of lost footage will depend on the subject of the footage and who is at fault for the loss.

Who Lost It?

If you were working with a video production partner who is at fault for the lost footage, then there is a certain etiquette the partner should follow. Generally, the video production partner should attempt to recover the footage or provide alternatives. Hopefully, you’ve read the contract you’ve signed to ensure it has a policy about lost or damaged footage. Remember to stay calm and approach the problem as a team, as this will provide the best chance for a high-quality finished product.

If you were shooting your video in-house, then you’ll need to retrace your steps and pinpoint the source of the problem. Did you overwrite the footage? Did you lose or damage the SD card? Did you think you lost the footage, but instead, you accidentally sent it to a different folder on your computer when storing your videos?

Losing footage doesn’t always mean it’s lost permanently, so make sure you do everything you can to recover it before you move on. 

Reshoots

In the case that your footage is certainly gone, you’ll need to assess how important that footage was to the overall project. If you lost a large portion of your video footage, or the lost footage had a key scene or cast member, you might need to consider a reshoot.

Reshoots can be inconvenient and expensive. Originally, it might have been difficult to schedule film day so that all the cast members could attend at the right location and time. Trying to schedule again could cause serious production delays, but if it’s unavoidable, do your best to only reshoot the necessary footage.

Unfortunately, reshoots are only possible with certain types of videos. For example, lost footage from an event will be unrepeatable. Instead, you might need to supplement with other types of footage and effects, or in extreme circumstances, abandon the project.

Use B-Roll Or Evergreen Content

If you’re not going to reshoot, then you might be able to skip the lost scene altogether. Less important footage won’t necessarily be missed by the viewer, and you could try to replace it with other footage. Planning ahead of time to film more b-roll and interview footage than you’ll need is a great way to lessen the sting of these mistakes. You might also be able to use evergreen footage in your archive from past projects if the footage is relevant.

Learn From Your Mistakes

Reshooting and replacing footage is not the best-case scenario, but these solutions still achieve a polished finished product that engages your audience. Done with skill, your creative solutions will leave the audience completely unaware that any footage is missing. Lesson learned: you’ll shoot more footage than you need in the future and take better care of your footage when transporting, storing, and editing. 

If you need more help with recovering from lost footage, contact Monzo Media Productions.

Deep Dive Into Thumbnail Graphics: Tips for Capturing the Most Views

Deep Dive Into Thumbnail Graphics: Tips for Capturing the Most Views

Creating a high-engagement video requires careful planning and filming, but your target audience will never enjoy the video if they’re not tempted to click on it in the first place. Thumbnail graphics are an essential part of communicating with your audience, giving them a snapshot of what they can expect when they click play. Unfortunately, overlooking thumbnails is one of the most common mistakes in video marketing. Without good thumbnail graphics, your videos may not get the clicks and views that your brand deserves.

Having an effective thumbnail graphic is an important tactic in grabbing the attention of your ideal audience and increasing viewership. Here are my top tips for using thumbnails to capture more viewers.

Use a B-Roll Shot

Thumbnails are first impressions, so using a high-quality still is a priority. One easy way to use an impressive shot for your thumbnail is to capture it from your b-roll footage. A still from your b-roll will naturally be relevant, high-quality, and engaging for the video’s ideal audience. Consider a drone shot of the location or a still of one of your cast members as your thumbnail. Your chosen image will work as long as it has to do with the video’s story.

Avoid Stills of Interviews

While using your b-roll is a smart choice, taking a still from an interview is not recommended. Only a few minutes into trying to capture a still from an interview, you’ll realize how difficult it is to take an appealing still of a person who is mid-sentence. It will take too much time – if it’s even possible – to find a high-quality still of their face in a nice neutral position.

Add Brief and Relevant Text

In addition to using an engaging picture for your thumbnail, you’ll want to pair it with a brief and informative snippet of text. This text could be the title of the video, or it should at least communicate the point of the video in an eye-catching and interesting way.

Use a GIF

Spice up your thumbnail for an even better chance at increased viewership by using animated GIFs. GIFs are not always allowed as thumbnails on video hosting sites, but you can use this feature on Vimeo. The best part is that it’s not common for video creators to use GIFs as thumbnails, so your video will stand out even more on feeds. Keep creative features like this in mind when choosing platforms for sharing your videos.

Make Sure There’s a Play Button

When helping my clients use their websites for video marketing, I don’t recommend uploading videos straight to the website. Hosting videos on your website can cause a host of problems. One of the issues could be the way the video presents on your site – the chosen video player might not make it obvious that the video is actually a video. You also miss the opportunity to build up an audience across channels and improve engagement on a video hosting site like YouTube. Instead of uploading your video directly to your website, you should embed it. 

In the case that you choose to host rather than embed, or your video player is customizable, make sure you make the play button visible. The visible play button over the thumbnail lets your site visitors know they can click on the video to begin watching. 

If you’re interested in learning more about creating the best thumbnails for your videos, contact Monzo Media Productions.