March 2023

Applying analytics to marketing strategy will look different for everyone. The results and how you respond to them will have a lot to do with which platforms on which you host and promote your videos as well as the goals for your campaign. Keep your unique situation in mind as you read your analytics report.  …

Video Marketing ROI: Part 2 – What Your Video Analytics Mean for Your Marketing Strategy Read More »

Producing and distributing a video marketing campaign is only half the battle. Now, you need to monitor your results and use them to improve future campaigns. Without the vocabulary for your key performance indicators (KPI), you’ll have a difficult time understanding how much your video marketing is really benefiting your organization.  Learning analytics vocabulary is …

Video Marketing ROI: Part 1 – Analytics Vocabulary Read More »