by Joe Monzo | Apr 17, 2023 | General
In general, negative comments and PR rarely escalate when it comes to smaller organizations’ and nonprofits’ video marketing campaigns. In our experience, people generally stay positive and supportive when these local organizations invest in video marketing to spread a message of goodwill and service to their communities.
On the off chance that a video you’ve distributed begins accumulating negative feedback, or if you’re worried about potential criticism, there are some ways to approach the issue.
Mitigate the Risk During Pre-Production
Most potential negative feedback can be avoided in the pre-production phase. Sometimes, a video might be shot in bad taste, causing social controversy. These issues go back to the pre-production, collaboration, and editing sides of the video production process. Having a team of professionals who help strategize, plan, and execute will offer several eyes that can catch any potential issues before they become public.
If you’re especially nervous, ask your team to stay vigilant and identify anything that could hurt your brand or offend someone. Above all else, be confident in your planning process so that your finished video is the best it can be.
Pinpoint the Problem
In the case that your video has escalated into controversy or is attracting negative feedback, take a step back to analyze the situation objectively. Is there truly a problem to address? Less serious mistakes could be typos or black spaces between clips. More serious mistakes could be misinformation or poorly chosen words. Many times, however, negative feedback is subjective and more hurtful and unhelpful than it is genuine.
Once you know the issue – if it exists – you can determine if there’s an option to fix it. Issues like typos and editing errors can be quickly fixed so that the video can be redistributed. If there is an issue with a certain shot, determine if you can reshoot the scene, replace it with something different, or leave it out of the video entirely.
Only Cater to Your Target Audience
Video is a subjective medium because it is an art form, so there are people who will connect with your video and those who won’t. For example, your student athlete interview could be a masterpiece, but if your only viewers are people who are uninterested in sports, it’s worthless and boring. Keep this principle in mind when making your video: It’s best to think about your target audience and produce a video that engages with that audience the best – don’t worry about what anyone else will think.
This principle is also important in the face of negative feedback. Think about whether your critics are people included in your target audience, then consider whether their opinion matters. In other words, if a corporate professional is giving negative feedback about a video that was meant for a school board, then you might not worry about that negative feedback.
Approach Negative Feedback With Confidence
Unfortunately, some people are constantly looking for problems, and they’ll find them even when they don’t exist. It’s up to you to determine whether their criticism is relevant, helpful, and worth considering. Overall, be systematic about your process from beginning to end. If you get negative feedback in the public square, think about whether you’ll respond and how. If the client and the target audience are happy, you have nothing to worry about.
If you have further concerns about negative feedback about your videos, contact Monzo Media Productions.
by Joe Monzo | Apr 13, 2023 | General
Whether you’re creating a video marketing campaign that needs to communicate complex concepts, or you want to highlight key statistics and points about a topic, motion graphics videos help your target audience understand and connect with your message. The process behind creating a motion graphics video, however, can be trickier than planning for other videos because it requires planning for the motion graphic elements.
Let’s discuss how to produce a professional and effective motion graphics video.
When and How to Use Motion Graphics
Using motion graphics for the sake of motion graphics is not the best approach. Many times, interviews and b-roll can keep audience engagement high. If you choose to use motion graphics in any capacity, you’ll need a professional animator who can plan out and create each element according to the strategy and message.
Motion graphics can stand alone or can be added to a video that also includes images, voiceovers, b-roll, interviews, and text. Done right, motion graphic videos can enhance your brand, impress your audience, and more effectively communicate your key ideas. Done wrong, amateur motion graphics can harm your brand and repel prospects.
Planning the Message
Using motion graphics for your video begins at the start of your video planning process. Each motion graphic element should exist for a specific purpose, so you should list key facts, ideas, and concepts that would be better shown visually than only spoken. Utilizing a motion graphics video gives you a lot of opportunities to visualize abstract ideas or emphasize key concepts for your audience, so keep this in mind as you consider your end goal.
Ask yourself: What is the purpose of your video, where will it appear in the funnel, and what are your overall goals and ideal call-to-action?
Creating Structure With a Script
Once you have those answers, think about the structure of the video. Are you going to use a combination of videos and pictures, or will you use colors, text, shapes, and design? Which sections of your video will need a motion graphic to communicate a message more clearly?
Begin scripting the video with these answers in mind. Most of the time, a motion graphics video will have a voiceover. Other times, a video that includes interviews will have motion graphics cut in at critical times to assist or grab attention. The best way to create the script for a motion graphics video is to use an AV format, which outlines the audio and visual elements separately. In this way, you can review your ideas and consider whether they’ll work in execution.
Write the Storyboard
The last phase of planning is to create a storyboard. The planner will create the motion graphics in still formats to get a sense of the visuals and the flow of the video before animating. Done this way, you’ll be able to pinpoint weak spots in the video, try different motion graphics ideas if the ones originally planned won’t work, and make changes before your tweaks are much harder to accomplish.
Once the video is planned and produced, you’ll have to add finishing touches like voiceovers and music. When it all comes together, you should have a video that speaks to your audience, highlights key points, and communicates complex topics in easy-to-digest visuals. Ultimately, viewers should feel energized to follow through on the call-to-action phrase you’ve provided.
Make sure you partner with a company that has experience with motion graphics and can show off your brand in the way you intend. If you have any further questions about producing a motion graphics video, contact Monzo Media Productions.
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