If a video is created and nobody sees it, what was the point of producing it? If you have insight into your marketing funnel, you’ll be able to refine your messaging, be more efficient with your online advertising, attract more prospects, and increase overall interaction with your video. The image you see above is a …
Making Sense of Funnels When it Comes to Video Marketing Read More »
Producing a video and promoting it has an end goal, and that goal should be encapsulated in your call to action (CTA). Whether you want your audience to visit your website, follow your account, or book an appointment, you should be telling them directly. Even if you tell them exactly what you want, however, your …
Making It Easy to Follow Through On Your Call To Action Read More »
At Monzo Media Productions, we proudly serve private schools, nonprofits, and businesses by turning them into effective storytellers through video marketing campaigns. We’ve been specifically honing in on these three verticals, and it has been interesting to see how each type of organization has taken advantage of video as a tool and tackled its video …
What Corporate Companies Can Learn From My Nonprofit and School Clients Read More »
I’ve spoken about how corporate companies could learn from my nonprofit and school clients when it comes to powerful video marketing campaigns using storytelling and long-term strategies. On the other hand, I want to address the many strengths that my corporate clients have when tackling video marketing campaigns. While nonprofits and schools typically focus on …
What Nonprofit and Schools Can Learn from My Corporate Clients Read More »
Whether you’re creating a video marketing campaign that needs to communicate complex concepts, or you want to highlight key statistics and points about a topic, motion graphics videos help your target audience understand and connect with your message. The process behind creating a motion graphics video, however, can be trickier than planning for other videos …
While there is a mix of DIY and professionally-produced video online, most videos are user-generated – and for good reason. It can be easy to think about the positives of DIY, such as affordability, accessibility, and authenticity for smaller organizations. When it comes down to it, both DIY and professional video have their positive and …
What’s the point of spending all your time and money producing videos for your organization? The point should be to communicate your message and inspire your audience to take action, but getting from point A to point B is challenging. Ultimately, whether your video is successful relies on your call-to-action phrase. Crafting the perfect call-to-action …
Would you successfully understand a message if you were trying to follow a story pieced together by several different voices, images, and lines of text? You might make out the narrative, but it will have been a difficult and frustrating endeavor. Ultimately, you might feel that it wasn’t worth the effort. As an organization creating …
How To Avoid Challenges With Narratives in Your Videos Read More »
The most unfortunate situation I’ve witnessed is an excellent video marketing idea that lost its steam in execution or distribution. I’ve seen many schools, organizations, and businesses take their video marketing seriously, yet the results fall flat once the video is public. Most of the time, I credit these situations to a lack of knowledge …
Experiencing a lack of engagement and results from your video? The Internet and social media are full of video posters who scratch their heads wondering where they went wrong when producing and distributing their content. Without the right tools and knowledge, it’s impossible to find the answer. Seeking ways to pinpoint the weak spots in …
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