Experiencing a lack of engagement and results from your video? The Internet and social media are full of video posters who scratch their heads wondering where they went wrong when producing and distributing their content. Without the right tools and knowledge, it’s impossible to find the answer. Seeking ways to pinpoint the weak spots in […]
How To Pinpoint Weak Spots In Your Video Read More »
There has never been a more opportune time to connect with your target audience through a solid video marketing strategy, but I often hear that schools do not fully understand why or how videos will affect their enrollment. You may have been told by a consultant, your peers, or another professional that implementing a video
How Do Your Videos Affect Your School’s Enrollment? Read More »
Organizations that are excited to dive into video marketing may have great ideas for content to film and publish. Whenever you’re thinking about video marketing, however, it’s critical to think about where each video is going to land within a larger marketing funnel. If you’re struggling with this concept, you may decide to focus your
The Awareness, Consideration, and Decision Model for Your Videos Read More »
I’ve spoken about how corporate companies could learn from my nonprofit and school clients when it comes to powerful video marketing campaigns using storytelling and long-term strategies. On the other hand, I want to address the many strengths that my corporate clients have when tackling video marketing campaigns. While nonprofits and schools typically focus on
What Nonprofit and Schools Can Learn from My Corporate Clients Read More »
Whether you’re creating a video marketing campaign that needs to communicate complex concepts, or you want to highlight key statistics and points about a topic, motion graphics videos help your target audience understand and connect with your message. The process behind creating a motion graphics video, however, can be trickier than planning for other videos
Creating an Engaging Motion Graphics Video Read More »
Producing and distributing a video marketing campaign is only half the battle. Now, you need to monitor your results and use them to improve future campaigns. Without the vocabulary for your key performance indicators (KPI), you’ll have a difficult time understanding how much your video marketing is really benefiting your organization. Learning analytics vocabulary is
Video Marketing ROI: Part 1 – Analytics Vocabulary Read More »
If you were proactive about implementing video marketing campaigns for your new business during the start of the video marketing age, it’s likely that your brand has evolved tremendously since then. Creating and branding videos early on might have offered you success right away, but like many marketing assets that age out, results can plateau.
5 Signs You Should Update Branding Videos for Marketing Read More »
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