How to Create a High-Engagement Video

How to Create a High-Engagement Video

Since the dawn of video capability on social media platforms, audiences have been consuming record amounts of video content from creators everywhere. Regardless of your intentions for creating videos, encouraging engagement is the most important part of your process....

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The Perfect Call-to-Action for Your Video

The Perfect Call-to-Action for Your Video

What’s the point of spending all your time and money producing videos for your organization? The point should be to communicate your message and inspire your audience to take action, but getting from point A to point B is challenging. Ultimately, whether your video is...

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The 4 Most Common Mistakes in Video Marketing

The 4 Most Common Mistakes in Video Marketing

The most unfortunate situation I’ve witnessed is an excellent video marketing idea that lost its steam in execution or distribution. I’ve seen many schools, organizations, and businesses take their video marketing seriously, yet the results fall flat once the video is...

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How To Pinpoint Weak Spots In Your Video

How To Pinpoint Weak Spots In Your Video

Experiencing a lack of engagement and results from your video? The Internet and social media are full of video posters who scratch their heads wondering where they went wrong when producing and distributing their content. Without the right tools and knowledge, it’s...

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Choosing Platforms for Sharing Your Videos

Choosing Platforms for Sharing Your Videos

Creating a video marketing campaign successfully requires thinking ahead about where your videos will meet your target audience before you ever cast an actor or pick up a camera. In other words, you’ll need to choose the platforms on which you’ll share your videos at...

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