I’ve Misplaced Lost Footage… What Do I Do?
When you realize your footage isn’t where you thought it was, it can be devastating. Even the most seasoned professionals have experienced this issue once or twice – we’re all human. All the time, money, and energy that went into producing high-quality footage is now...
Deep Dive Into Thumbnail Graphics: Tips for Capturing the Most Views
Creating a high-engagement video requires careful planning and filming, but your target audience will never enjoy the video if they’re not tempted to click on it in the first place. Thumbnail graphics are an essential part of communicating with your audience, giving...
Downfalls of DIY Video Marketing
While there is a mix of DIY and professionally-produced video online, most videos are user-generated – and for good reason. It can be easy to think about the positives of DIY, such as affordability, accessibility, and authenticity for smaller organizations. When it...
I Lost a Cast Member… Now What?
You’ve created a storyboard, gathered all your equipment, and secured your interviewees…Then on film day, a person is missing. Yes, it happens, and I hear about it often. A cast member might suddenly have a change of plans, get into an accident on the way to the...
How to Begin a Video the Right Way
The first three to eight seconds of your video are the most important part of the entire video. If done wrong, your introduction will turn away even the most perfect audience member. With the first few seconds, you must capture the attention of your target audience so...
How to Create a High-Engagement Video
Since the dawn of video capability on social media platforms, audiences have been consuming record amounts of video content from creators everywhere. Regardless of your intentions for creating videos, encouraging engagement is the most important part of your process....