The 4 Most Common Mistakes in Video Marketing

The 4 Most Common Mistakes in Video Marketing

The most unfortunate situation I’ve witnessed is an excellent video marketing idea that lost its steam in execution or distribution. I’ve seen many schools, organizations, and businesses take their video marketing seriously, yet the results fall flat once the video is...

read more
How To Pinpoint Weak Spots In Your Video

How To Pinpoint Weak Spots In Your Video

Experiencing a lack of engagement and results from your video? The Internet and social media are full of video posters who scratch their heads wondering where they went wrong when producing and distributing their content. Without the right tools and knowledge, it’s...

read more
Choosing Platforms for Sharing Your Videos

Choosing Platforms for Sharing Your Videos

Creating a video marketing campaign successfully requires thinking ahead about where your videos will meet your target audience before you ever cast an actor or pick up a camera. In other words, you’ll need to choose the platforms on which you’ll share your videos at...

read more
Having a Clear Target Audience For Your Video

Having a Clear Target Audience For Your Video

Without a clear target audience for your video marketing campaign, you might be completely missing the mark and not getting results. After all, how do you know what your message should be and how to communicate it if you don’t know anything about your potential...

read more