The 4 Most Common Mistakes in Video Marketing
The most unfortunate situation I’ve witnessed is an excellent video marketing idea that lost its steam in execution or distribution. I’ve seen many schools, organizations, and businesses take their video marketing seriously, yet the results fall flat once the video is...
How To Pinpoint Weak Spots In Your Video
Experiencing a lack of engagement and results from your video? The Internet and social media are full of video posters who scratch their heads wondering where they went wrong when producing and distributing their content. Without the right tools and knowledge, it’s...
Choosing Platforms for Sharing Your Videos
Creating a video marketing campaign successfully requires thinking ahead about where your videos will meet your target audience before you ever cast an actor or pick up a camera. In other words, you’ll need to choose the platforms on which you’ll share your videos at...
Having a Clear Target Audience For Your Video
Without a clear target audience for your video marketing campaign, you might be completely missing the mark and not getting results. After all, how do you know what your message should be and how to communicate it if you don’t know anything about your potential...
Why Your Branding Video Is Not Also Your Recruitment Video
For most businesses and organizations, a figure like “8% of your income should go to marketing” is daunting to hear, especially if you’re just starting out or have small margins. As a result, it can be tempting to stretch every dollar you have and put all your eggs in...
What’s the Difference Between Testimonial Videos and Case Study Videos?
A major theme of marketing that we communicate to our clients is that it's best to have multiple marketing assets rather than just one. Marketing campaigns are more effective when they focus on specific targets rather than a general appeal to a large audience, and...