Whether you’re creating a video marketing campaign that needs to communicate complex concepts, or you want to highlight key statistics and points about a topic, motion graphics videos help your target audience understand and connect with your message. The process behind creating a motion graphics video, however, can be trickier than planning for other videos […]
Creating an Engaging Motion Graphics Video Read More »
While there is a mix of DIY and professionally-produced video online, most videos are user-generated – and for good reason. It can be easy to think about the positives of DIY, such as affordability, accessibility, and authenticity for smaller organizations. When it comes down to it, both DIY and professional video have their positive and
Downfalls of DIY Video Marketing Read More »
What’s the point of spending all your time and money producing videos for your organization? The point should be to communicate your message and inspire your audience to take action, but getting from point A to point B is challenging. Ultimately, whether your video is successful relies on your call-to-action phrase. Crafting the perfect call-to-action
The Perfect Call-to-Action for Your Video Read More »
Would you successfully understand a message if you were trying to follow a story pieced together by several different voices, images, and lines of text? You might make out the narrative, but it will have been a difficult and frustrating endeavor. Ultimately, you might feel that it wasn’t worth the effort. As an organization creating
How To Avoid Challenges With Narratives in Your Videos Read More »
The most unfortunate situation I’ve witnessed is an excellent video marketing idea that lost its steam in execution or distribution. I’ve seen many schools, organizations, and businesses take their video marketing seriously, yet the results fall flat once the video is public. Most of the time, I credit these situations to a lack of knowledge
The 4 Most Common Mistakes in Video Marketing Read More »
Experiencing a lack of engagement and results from your video? The Internet and social media are full of video posters who scratch their heads wondering where they went wrong when producing and distributing their content. Without the right tools and knowledge, it’s impossible to find the answer. Seeking ways to pinpoint the weak spots in
How To Pinpoint Weak Spots In Your Video Read More »
For most businesses and organizations, a figure like “8% of your income should go to marketing” is daunting to hear, especially if you’re just starting out or have small margins. As a result, it can be tempting to stretch every dollar you have and put all your eggs in one basket. In the video production
Why Your Branding Video Is Not Also Your Recruitment Video Read More »
If you’re at all interested in content creation, you’ve most likely heard of content batching. If you haven’t heard of this, we’re about to blow your mind: You can create a year’s worth of content to publish automatically with only a little bit of effort in just 1 or 2 days. How? The answer is
What Is Micro Content? Read More »
You’ll never see your computer slow down quite like it does when you start trying to save video files from your production project. If you’re a beginner at video production, whether creating an online course or building a marketing campaign for your company, you’ll soon find that video files are massive. They reach way beyond
Where to Store Your Videos Read More »
Whether you have good intentions behind delaying your project or your production delays are caused by unfortunate circumstances, these setbacks can have a serious impact on the success of your video project. Ultimately, production delays are never welcome and should be avoided at all costs for the sake of making the most of your budget,
Why Production Delays Can Cost You Read More »
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