Experiencing a lack of engagement and results from your video? The Internet and social media are full of video posters who scratch their heads wondering where they went wrong when producing and distributing their content. Without the right tools and knowledge, it’s impossible to find the answer. Seeking ways to pinpoint the weak spots in […]
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For most businesses and organizations, a figure like “8% of your income should go to marketing” is daunting to hear, especially if you’re just starting out or have small margins. As a result, it can be tempting to stretch every dollar you have and put all your eggs in one basket. In the video production
Why Your Branding Video Is Not Also Your Recruitment Video Read More »
If you’re at all interested in content creation, you’ve most likely heard of content batching. If you haven’t heard of this, we’re about to blow your mind: You can create a year’s worth of content to publish automatically with only a little bit of effort in just 1 or 2 days. How? The answer is
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You’ll never see your computer slow down quite like it does when you start trying to save video files from your production project. If you’re a beginner at video production, whether creating an online course or building a marketing campaign for your company, you’ll soon find that video files are massive. They reach way beyond
Where to Store Your Videos Read More »
Whether you have good intentions behind delaying your project or your production delays are caused by unfortunate circumstances, these setbacks can have a serious impact on the success of your video project. Ultimately, production delays are never welcome and should be avoided at all costs for the sake of making the most of your budget,
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If you were proactive about implementing video marketing campaigns for your new business during the start of the video marketing age, it’s likely that your brand has evolved tremendously since then. Creating and branding videos early on might have offered you success right away, but like many marketing assets that age out, results can plateau.
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The Final Installment of the School Video Deep Dive Series If you’re just tuning in now, welcome to our comprehensive guide to the ultimate school video marketing campaign. If you’ve been reading from the beginning, congratulations on making it through our entire School Video Deep Dive Series! While our previous blogs explained marketing videos for
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Part V of the School Video Deep Dive Series One important reason to set up a school video marketing campaign is to offer information for prospective families who are still exploring all their options. The general admissions video provides an overview of the institution, and school program videos highlight specific aspects of the curriculum. However,
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Part II of the School Video Deep Dive Series Finding a video production company to make awesome marketing assets for your school was a challenging first step, but the hard work isn’t over yet. Now that you have a great video crew and marketing partner on your side, you’ll need to begin the planning process
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Part I of the School Video Deep Dive Series We’re now in September! With classes back in session, the energy in schools is at peak excitement for the year. However, the conversation should never have to “return” to enrollment and admissions if a level of enthusiasm and interest is sustained throughout the year. This raises
School Video Deep Dive: General Admissions Video Read More »
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