Organizations that are excited to dive into video marketing may have great ideas for content to film and publish. Whenever you’re thinking about video marketing, however, it’s critical to think about where each video is going to land within a larger marketing funnel. If you’re struggling with this concept, you may decide to focus your […]
The Awareness, Consideration, and Decision Model for Your Videos Read More »
Whether you’re creating a video marketing campaign that needs to communicate complex concepts, or you want to highlight key statistics and points about a topic, motion graphics videos help your target audience understand and connect with your message. The process behind creating a motion graphics video, however, can be trickier than planning for other videos
Creating an Engaging Motion Graphics Video Read More »
The first three to eight seconds of your video are the most important part of the entire video. If done wrong, your introduction will turn away even the most perfect audience member. With the first few seconds, you must capture the attention of your target audience so that they finish the video and follow through
How to Begin a Video the Right Way Read More »
Since the dawn of video capability on social media platforms, audiences have been consuming record amounts of video content from creators everywhere. Regardless of your intentions for creating videos, encouraging engagement is the most important part of your process. From the start of your creative process to the end of your marketing goals, you should
How to Create a High-Engagement Video Read More »
Creating a video marketing campaign successfully requires thinking ahead about where your videos will meet your target audience before you ever cast an actor or pick up a camera. In other words, you’ll need to choose the platforms on which you’ll share your videos at the start of your video production process. The platforms you
Choosing Platforms for Sharing Your Videos Read More »
Let’s face it: reshoots are annoying. There’s no feeling quite like wrapping up a successful day of filming only to review the footage and realize something went horribly wrong. Maybe your white balance was off, the lighting is terrible, or your subject was out of focus, and now the footage is unusable. Once you get
Reshoots for Video Productions: Pros and Cons Read More »
If you’re at all interested in content creation, you’ve most likely heard of content batching. If you haven’t heard of this, we’re about to blow your mind: You can create a year’s worth of content to publish automatically with only a little bit of effort in just 1 or 2 days. How? The answer is
What Is Micro Content? Read More »
Embarking on the journey of creating an online course is exciting, but a lot of preparation and forethought are required. On the administrative side, you’ll need to set up the structure of your business and file the necessary paperwork before you can begin operating and selling products to others. Aside from that, there is substantial
How to Create Videos for an Online Course Read More »
Regardless of whether you are a private school, a business, or a nonprofit, if you’re considering hiring a video production company that doesn’t have a lot of reviews or a substantial portfolio, hit the pause button. You might have been thinking that you can find a recent college graduate or a startup that might do
What to Look for When Hiring a Video Production Company Read More »
Everyone knows that online video is becoming such an important marketing tool for businesses of all sizes. With a conversion rate of over 68% and search engines like Google, prioritizing websites with video, it’s no wonder why companies are allocating more money for video. It’s able to condense the information in just a few minutes,
The Three Pillars of Creating Effective Video That Gets Results Read More »
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