A major theme of marketing that we communicate to our clients is that it’s best to have multiple marketing assets rather than just one. Marketing campaigns are more effective when they focus on specific targets rather than a general appeal to a large audience, and results matter when you’re investing a large sum in the […]
What’s the Difference Between Testimonial Videos and Case Study Videos? Read More »
Let’s face it: reshoots are annoying. There’s no feeling quite like wrapping up a successful day of filming only to review the footage and realize something went horribly wrong. Maybe your white balance was off, the lighting is terrible, or your subject was out of focus, and now the footage is unusable. Once you get
Reshoots for Video Productions: Pros and Cons Read More »
If you’re at all interested in content creation, you’ve most likely heard of content batching. If you haven’t heard of this, we’re about to blow your mind: You can create a year’s worth of content to publish automatically with only a little bit of effort in just 1 or 2 days. How? The answer is
What Is Micro Content? Read More »
When you’ve decided to embark on a video production project, your next step is to decide who you’d like on your team to help achieve your goals. There are two main options for your project: hire a freelancer or partner with a video production company. Each organization will have unique needs for its project, and
Differences Between a Freelancer and a Video Production Company Read More »
If a video is created and nobody sees it, what was the point of producing it? If you have insight into your marketing funnel, you’ll be able to refine your messaging, be more efficient with your online advertising, attract more prospects, and increase overall interaction with your video. The image you see above is a
Making Sense of Funnels When it Comes to Video Marketing Read More »
Okay, so the video’s concept, the budget, and the timeline have all been approved by the boss- Woo hoo! That’s always a great first step, but now it’s time to roll up the sleeves and get to work. However, many organizations don’t take the pre-production process seriously enough, or they spend way too much time
Video Production Process: Step 1 Pre-Production Read More »
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