Video Marketing Tip #2: How to Properly Upload Your Videos to Facebook

Video Marketing Tip #2: How to Properly Upload Your Videos to Facebook

There’s a difference between uploading your video directly to Facebook, and sharing a link to another site like Youtube. This process is known as  “uploading natively” and it is a good technique to get more views and shares for your content.

There’s a simple reason for this. Facebook competes with Youtube and sites like it, so there are built-in advantages that make posts uploaded natively perform better than posts that are linked to an outside source. Facebook designs their platform that way, and displays native videos more prominently in people’s feeds.

Here is a guide to help you upload a native video to Facebook:

Start with the Title

The title can be anything you want, but it’s a good idea to include the business name and a catchy phrase that describes the content. You need something descriptive enough that someone can find it if they try to search for it again later.

Tip: your videographer can and should tailor the specs of your video for Facebook’s standard dimensions. If the video is too wide or too tall the overall quality will be negatively affected.

Description Part 1: Give the Video Context

Think of the description as an expansion of your title. You can write one or two paragraphs, one describing your business or organization and one describing the video’s content. Remember that your Facebook video may be shared with folks who are unfamiliar with your work, so make sure that you introduce yourself thoroughly.

Description Part 2: How to Learn More

Always include an invitation to learn more and a method of getting in touch, whether that is a phone number, email, or encouragement to “Direct Message” your business’ profile on Facebook. Your description should give your viewers all the tools they need to follow up with you and take the next steps you want them to take; include links to your website, other social media channels, and any contact info they could need.

Adding Tags

Tags are very similar to hashtags. A good practice is to choose the most general hashtags and reuse them as tags. Facebook uses tags to suggest content to users who have been using the tags in their own posts, so they can be effective in getting maximum exposure for your video.

Picking Out the Perfect Thumbnail

The thumbnail is the first image someone sees before they play on your video, which can be a still image taken from the video itself or a stand-alone image that you create and upload. Be sure not to leave it as the default, which may be a still of someone in mid-speech or another awkward looking image.

Subtitles and Captions

Subtitles allow your audience to understand the video without listening to the audio. However, the closed captions that Facebook creates are inconsistent and could end up confusing your audience, leading them to move on to other content. For that reason, I recommend using an online tool like Rev to make closed captions. Captions are an important accessibility feature for hearing impaired viewers. Captions are also important for viewers who can’t turn on the audio, such as mobile users on a train, for example.  

You’re Not Done Yet: Keep Your Post Relevant.

Once your video has been uploaded to Facebook, you will have ongoing opportunities to keep the video relevant. Reply to comments, answer questions, ask questions, and thank people for their support. This practice has two distinct advantages: each comment, by you and your audience, sends Facebook a cue to boost the video in people’s feeds and draws in more viewers. You also gain a lot of social capital and public trust by building a rapport with your audience and taking the opportunity to connect with people in your network.

Get in touch to share your questions and thoughts on Facebook video uploading, I’d love to answer them and talk about what video can do for your business.

Why Shorter Videos are Often Better

Why Shorter Videos are Often Better

Video is the new King of Content. It’s how you get your clients to notice you when you’re competing for precious screen real estate and even more precious attention spans. The most sophisticated brand building and marketing campaigns are starting to include video as a key component right alongside social posts and blog content. The only question is how to optimize the video content you create to engage your distracted and time-crunched viewers. As a general rule, shorter videos have a higher chance of impacting your target audience than longer videos.

We’re living increasingly digitized lifestyles, and your clients expect and demand information to be easy to find, easy to digest, and succinct. Your audience has limitless options available for information and entertainment, and they’ve forgotten how to devote their focus to any one thing for an extended period of time. In other words, they don’t feel obligated to spend time with your video, and they have no problem clicking away if they don’t see what they are looking for quickly.

Due to the new marketing challenges of this digital age, it’s more important than ever that the content and length of your videos are carefully curated to align with your audience’s expectations. That’s the only way you’ll convince them to actually watch, click, and call.

What’s the Optimal Length for Video Content?

There’s no hard and fast rule that can tell you exactly how long your video should be to accommodate your viewers. You have to figure out what type of content you’re promoting and who your target audience is before even going into production.

For example, if you were leading a sales meeting, you wouldn’t want to open with a five-minute video. That will ensure that they’ll be more absorbed in their bagels and coffee than your pitch.  Instead, you would want to set the tone of your meeting with a much shorter piece, and then fill in the gaps for prospective customers and partners afterwards. If you were creating a branding video, you would want to ensure your content doesn’t exceed about two minutes in order to give yourself a better chance of grabbing attention.

That said, there are situations where longer pieces are appropriate. Educational videos can be significantly longer because viewers are specifically seeking out this content to learn something they think is valuable, which means they’re willing to spend more time on your piece.

Do What it Takes to Create an Engaging Video

If the content of your video isn’t interesting, even three minutes can feel like an eternity for the audience. This is why it’s critical to spend the time and resources to create engaging videos that truly resonate with your viewers. An unscripted blurb on a handheld iPhone isn’t always going to cut it.

Don’t assume that filming a shorter video means that it’ll take less time to shoot and edit. A high quality, effective 30-second video can take over 20 hours to produce. A 15-minute training video may only take four hours to deliver. Production time varies greatly depending on your unique marketing needs and goals, but it’s always worth it to go the extra mile in creating truly compelling video content that grabs the attention of your audience and doesn’t let go. If it’s not worth doing right, it’s not worth doing. Give me a call at Monzo Media if you want to talk about a good target length for your next piece of video collateral, and how we can use video to get your audience’s attention.