Organizations that are excited to dive into video marketing may have great ideas for content to film and publish. Whenever you’re thinking about video marketing, however, it’s critical to think about where each video is going to land within a larger marketing funnel. If you’re struggling with this concept, you may decide to focus your […]
The Awareness, Consideration, and Decision Model for Your Videos Read More »
At Monzo Media Productions, we proudly serve private schools, nonprofits, and businesses by turning them into effective storytellers through video marketing campaigns. We’ve been specifically honing in on these three verticals, and it has been interesting to see how each type of organization has taken advantage of video as a tool and tackled its video
What Corporate Companies Can Learn From My Nonprofit and School Clients Read More »
In general, negative comments and PR rarely escalate when it comes to smaller organizations’ and nonprofits’ video marketing campaigns. In our experience, people generally stay positive and supportive when these local organizations invest in video marketing to spread a message of goodwill and service to their communities. On the off chance that a video you’ve
How to Deal With Negative Comments, PR, and Criticism About Your Video Read More »
Whether you’re creating a video marketing campaign that needs to communicate complex concepts, or you want to highlight key statistics and points about a topic, motion graphics videos help your target audience understand and connect with your message. The process behind creating a motion graphics video, however, can be trickier than planning for other videos
Creating an Engaging Motion Graphics Video Read More »
Would you successfully understand a message if you were trying to follow a story pieced together by several different voices, images, and lines of text? You might make out the narrative, but it will have been a difficult and frustrating endeavor. Ultimately, you might feel that it wasn’t worth the effort. As an organization creating
How To Avoid Challenges With Narratives in Your Videos Read More »
Creating a video marketing campaign successfully requires thinking ahead about where your videos will meet your target audience before you ever cast an actor or pick up a camera. In other words, you’ll need to choose the platforms on which you’ll share your videos at the start of your video production process. The platforms you
Choosing Platforms for Sharing Your Videos Read More »
Let’s face it: reshoots are annoying. There’s no feeling quite like wrapping up a successful day of filming only to review the footage and realize something went horribly wrong. Maybe your white balance was off, the lighting is terrible, or your subject was out of focus, and now the footage is unusable. Once you get
Reshoots for Video Productions: Pros and Cons Read More »
If you’re at all interested in content creation, you’ve most likely heard of content batching. If you haven’t heard of this, we’re about to blow your mind: You can create a year’s worth of content to publish automatically with only a little bit of effort in just 1 or 2 days. How? The answer is
What Is Micro Content? Read More »
If you are planning on producing videos that feature people and tell a story, you’ll need to get familiar with the casting process. You’ll want to create a casting plan early on in your pre-production process to ensure you can find the right people to feature in your videos. Often, who you cast will shape
Casting for Your Videos Read More »
You’ll never see your computer slow down quite like it does when you start trying to save video files from your production project. If you’re a beginner at video production, whether creating an online course or building a marketing campaign for your company, you’ll soon find that video files are massive. They reach way beyond
Where to Store Your Videos Read More »
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