Joe looking off camera sitting with camera gear in Black and White

Sticking to Zone of Genius

There are about 734 different types of videos out there—formats, styles, lengths, purposes. Many non-creatives assume video production is a one-size-fits-all process. That’s like assuming a moviegoer will enjoy every film they’ve ever seen. Not a chance. When I started my career, I was mostly editing webinar recordings and training videos. Simple stuff: screen shares, […]

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