Video Marketing Mastery Blog
Moving the Needle Forward with Video Content… or Not?
Back in the early days of YouTube, video marketing—and social...
Read More“I’M TOM LINCOLN!” Why Your School Might Sound Just Like the Competition
Nerd moment alert. I recently rewatched one of my favorite...
Read MoreScripting Blind Spots In Your Videos.
During the pre-production process, some videos require interviews and authentic...
Read MoreHow to Repurpose One Video Into Multiple Pieces of Content
If your school is using video to support marketing and...
Read MoreCrafting Impactful Video Marketing Strategies for K-12 Independent Schools and Nonprofits (2025 Edition)
This is an update from a post I did in...
Read MoreInternal Identity vs. External Identity: Why It Matters for Your School’s Video Marketing
The Target Audience: We’ve All Been ThereAs professionals in independent...
Read MoreLocal Crew or Fly Out a Video Production Company for Your School?
As the marketing communications director at an amazing independent school,...
Read MoreHow to Keep Bias Out of Your School Video Marketing
Bias always plays a role because the human mind naturally...
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