The Value of a Testimonial Video
In the last blog, we talked about what a branding video is, what goes into it, as well as the importance of having one. One of the elements we discussed was the fact that you can include testimonials from your clients or customers to help tell your story. Taking that...
What is a Branding Video?
For only being 5 words, it’s a pretty loaded question. Branding videos can look so different in so many ways. From the structure, purpose, and the platforms it will be used on. One would think that would be a tough question to answer. However, I like to define...
Video Production Process: Step 4: Finalization and Marketing
After all the days, weeks, hours, whatever amount of time you put into your video...Congrats! You are almost done! But there are still a few more items to attend to finalize the video and start using the video for your marketing. If you haven’t yet, make sure you get...
Video Production Process: Step 3 Editing
After all of the filming has been completed, it’s now time to get to the editing phase. This is where you take all of the footage shot, all of the interviews, and turn it into a compelling 1-3 minute video that tells the story of your organization. Sounds easy right?...
Video Production Process: Step 2 Filming
Now that pre-production is done, it’s time to move on to filming. This is the stage where most of the fun happens (of course if you are doing a full-blown motion graphics/animation video then this step is irrelevant) and you start to film the pieces that will allow...
Making Sense of Funnels When it Comes to Video Marketing
If a video is created and nobody sees it, what was the point of producing it? If you have insight into your marketing funnel, you’ll be able to refine your messaging, be more efficient with your online advertising, attract more prospects, and increase overall...