Video Marketing Mastery Blog
Moving the Needle Forward with Video Content… or Not?
Back in the early days of YouTube, video marketing—and social...
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“I’M TOM LINCOLN!” Why Your School Might Sound Just Like the Competition
Nerd moment alert. I recently rewatched one of my favorite...
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Scripting Blind Spots In Your Videos.
During the pre-production process, some videos require interviews and authentic...
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How to Repurpose One Video Into Multiple Pieces of Content
If your school is using video to support marketing and...
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Crafting Impactful Video Marketing Strategies for K-12 Independent Schools and Nonprofits (2025 Edition)
This is an update from a post I did in...
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Internal Identity vs. External Identity: Why It Matters for Your School’s Video Marketing
The Target Audience: We’ve All Been ThereAs professionals in independent...
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Local Crew or Fly Out a Video Production Company for Your School?
As the marketing communications director at an amazing independent school,...
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How to Keep Bias Out of Your School Video Marketing
Bias always plays a role because the human mind naturally...
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