Why School Program and Curriculum Videos Are Important Marketing Tools
Part IV of the School Video Deep Dive Series Your school’s video marketing campaign is made even more powerful when it’s broken down into a set of topic videos, each one offering an inside look at different aspects of the student experience. Part of this process is...
How to Use an Event Video to Draw Hype
It’s a relief to say that live events are finally making a comeback, which means businesses and companies in the live event space should be getting a head start and taking full advantage of marketing opportunities. To get your community excited about your upcoming...
How to Use Student-Parent Experience Videos to Highlight a School’s Success
Part III of the School Video Deep Dive Series In part three of our school video deep dive series, we’re going to focus on the concept of “social proof” as a way to promote your school. Specifically, we’re going to explain how to showcase various success stories by...
How to Prepare Your School for a Video Production
Part II of the School Video Deep Dive Series Finding a video production company to make awesome marketing assets for your school was a challenging first step, but the hard work isn’t over yet. Now that you have a great video crew and marketing partner on your side,...
School Video Deep Dive: General Admissions Video
Part I of the School Video Deep Dive Series We’re now in September! With classes back in session, the energy in schools is at peak excitement for the year. However, the conversation should never have to “return” to enrollment and admissions if a level of enthusiasm...
How to Create Evergreen Video Assets
Getting started on filming for your main marketing video is exciting, but before you dive in, you might want to consider the opportunities of what you're about to capture. You might have thought that film day preparations ended with setting up plans for this one...