Video Production Process: Step 1 Pre-Production
Okay, so the video's concept, the budget, and the timeline have all been approved by the boss- Woo hoo! That’s always a great first step, but now it’s time to roll up the sleeves and get to work. However, many organizations don’t take the pre-production process...
The Key to Uploading Video Content on Instagram
This guide will cover how to move and upload video content onto Instagram, especially if the file is coming from a desktop computer. A brief history on Instagram as a marketing tool: In the past, Instagram has marketed itself as a digital photo archive platform. But...
How to Use Video in Your Email Marketing Campaigns
Video can communicate quickly and more effectively than any other marketing medium. It makes more sense to use video in your email marketing if you want to increase brand awareness and help educate your customers, especially if you have a lead nurturing system in...
How To Upload Native Videos to LinkedIn
“Uploading natively” describes the process of uploading content directly to a website, rather than linking content from another website. On LinkedIn, you can use either method, but uploading natively has distinct advantages. Put simply, sharing linked content...
Video Marketing Tip #2: How to Properly Upload Your Videos to Facebook
There’s a difference between uploading your video directly to Facebook, and sharing a link to another site like Youtube. This process is known as “uploading natively” and it is a good technique to get more views and shares for your content. There’s a simple...
Video Marketing Tip 1: Website
To kick off our series on how to rock video as part of your content marketing strategy, we’re going to talk about how to get your video assets to complement and feed into your biggest online asset: your website. I’ll be sharing tips, tricks, and industry secrets to...