Everyone knows that online video is becoming such an important marketing tool for businesses of all sizes. With a conversion rate of over 68% and search engines like Google, prioritizing websites with video, it’s no wonder why companies are allocating more money for...

An explainer video is a type of video that, as it's name suggests, explains an idea, a process, a product, or service. It can be shot on video or use a well crafted animation to help explain the topic. Let’s chat about some of the criteria to creating an explainer...