What Corporate Companies Can Learn From My Nonprofit and School Clients
At Monzo Media Productions, we proudly serve private schools, nonprofits, and businesses by turning them into effective storytellers through video marketing campaigns. We’ve been specifically honing in on these three verticals, and it has been interesting to see how...
What Nonprofit and Schools Can Learn from My Corporate Clients
I’ve spoken about how corporate companies could learn from my nonprofit and school clients when it comes to powerful video marketing campaigns using storytelling and long-term strategies. On the other hand, I want to address the many strengths that my corporate...
How to Deal With Negative Comments, PR, and Criticism About Your Video
In general, negative comments and PR rarely escalate when it comes to smaller organizations’ and nonprofits’ video marketing campaigns. In our experience, people generally stay positive and supportive when these local organizations invest in video marketing to spread...
Creating an Engaging Motion Graphics Video
Whether you’re creating a video marketing campaign that needs to communicate complex concepts, or you want to highlight key statistics and points about a topic, motion graphics videos help your target audience understand and connect with your message. The process...
Video Marketing ROI: Part 2 – What Your Video Analytics Mean for Your Marketing Strategy
Applying analytics to marketing strategy will look different for everyone. The results and how you respond to them will have a lot to do with which platforms on which you host and promote your videos as well as the goals for your campaign. Keep your unique situation...
Video Marketing ROI: Part 1 – Analytics Vocabulary
Producing and distributing a video marketing campaign is only half the battle. Now, you need to monitor your results and use them to improve future campaigns. Without the vocabulary for your key performance indicators (KPI), you’ll have a difficult time understanding...