Joe Monzo

As the marketing communications director at an amazing independent school, you juggle countless projects to showcase your institution’s strengths. From branding and website support to targeted ads and social media, you rely on outside vendors and partners to help. And for most tasks, where these partners are located hasn’t mattered much—remote collaboration tools like Zoom, […]

Bias always plays a role because the human mind naturally favors some things over others. In video marketing, it’s no different. As a marketing tool, it can be particularly challenging since video is such a subjective medium. So, as a marketing communications director for an independent school, how do you prevent your biases from shaping

“I only want the raw footage.” I hear this from schools, nonprofits, and brands pretty often. But let’s talk about why you might want the raw footage in the first place. The reasoning can vary: sometimes organizations have an in-house editor, sometimes they work with a separate editing team, and sometimes they just think they

As video marketing continues to rise in popularity, many brands initially turned to outsourced videography vendors to fulfill their needs. However, with the growing demand for frequent and diverse video content, some organizations have begun bringing videographers in-house. Let’s explore the pros and cons of hiring an in-house videographer versus partnering with a trusted, outsourced

As a school marketer, you’re likely in one of two positions: either you already have a compelling video strategy in place to support marketing, admissions, and branding efforts for your school—great! Or, you might not have integrated any video at all, and perhaps that has affected your brand awareness, admissions, and enrollment. Not so great.

Time is the only constant. As time flows, our brand may change, our values may shift, and our offerings may evolve. That’s natural for any organization. However, when it comes to video marketing, some organizations feel that even a small change is reason enough to drop their current video marketing assets entirely. I want to

When it comes to video production, pricing and budgeting for your project (or projects) can be really challenging no matter if you are a private school, nonprofit, or a business. If you google “How much does a video cost?” three things will happen. First you’re gonna get so many varying costs from company A to