When it comes to video marketing, there are so many different types of videos out there that it can be a little challenging to understand the difference between something that looks pretty and something that is actually working. Also, is this something you actually want to work? Do you want the videos you create to […]
Function Vs Fashion In Your Video Marketing Read More »
For the past two years, we’ve been able to develop a great relationship with The Hill School, a co-ed boarding school here in the greater Philadelphia area, specifically Pottstown, PA. During our initial few projects, one of the big goals we determined was that we really wanted to focus on capturing a library of content,
BTS/Case Study- Hill School Anniversary Video Read More »
When it comes to creating compelling video marketing content for schools, most marketing and communications professionals do not struggle with the video itself. They struggle with coordinating it. As the marcom director at your school, that responsibility usually falls to you as you work with the video team, faculty, and school leadership. The video project
How Schools Should Actually Schedule Filming with an Outside Video Partner Read More »
I’ll be the first to say that video marketing is one of the most powerful tools in your school’s arsenal for brand awareness, attracting new students, and keeping current students engaged. If you believe that, it stands to reason that you’ll invest in creating strong video content each year. But once you move through the
Law of Diminishing Returns with School Video Marketing Read More »
“That’s a wrap!” You often hear that in the film industry, once a project is completed, particularly on the filming side. Sometimes we say this in the videography and video marketing world as well. It’s mostly when a final cut is completed, but I have to be honest with myself: is it really true? Are
The Importance Of Distributing Your Video Properly For Your School Read More »
One of the biggest challenges I see schools struggle with is this: they want to create great video content, but they don’t want to upset the teachers. That makes sense. Teachers are working hard, and what’s happening in the classroom requires students’ full attention. At the same time, your school’s story needs to be seen
Creating Great School Video Content Without Too Much Disruption Read More »
TL;DR: “If you want budget for video, focus on three things: belief, proof, and solutions. Believe in the value of video and communicate that confidence clearly. Bring proof through data and real examples of how video supports enrollment, fundraising, and branding. Then offer solutions—show where the budget can come from and how it can be
How to Convince Your Head of School for More Video? Read More »
TL;DR As I approach my company’s 10-year anniversary, I’ve been reflecting on what I would do differently if I were just launching my business today. This isn’t a diary of regrets, but a candid, “up close” look for The Creative Director’s Up Close blog on the lessons I’ve learned, what I’d change, and my plans
CDUC — If I Were Starting My Video Production Company Today Read More »
TL;DR: When creating a school marketing video, it’s tempting to include everyone who agrees to be interviewed—students, parents, teachers, alumni—but cramming too many voices into one video overwhelms viewers and weakens your message. Focus on telling a clear, emotional story with intentional strong voices. Film more than you need, but don’t feel pressured to use
Why Too Many Interviews Can Hurt Your School Marketing Video Read More »
When we think of the word hope, it usually carries a warm glow — optimism, positivity, the sense that things might get better. Hope that something changes. In our lives. For our friends. For the world. That kind of hope feels good — and the intention behind it is fine. But after almost ten years
CDUC: Hope is a Dangerous Thing Read More »