In the video production process, post-production usually has two main phases: the edit and the revisions. Much like a design or branding project, revisions are where you fine-tune the details, add anything that’s missing, and make sure nothing important is overlooked. Done well, this stage allows everyone involved to collaborate and create the strongest possible video—whether it’s for marketing, enrollment, fundraising, or another school communication goal.
But here’s the thing: the revision process can either run smoothly or turn into a drawn-out, frustrating mess. The goal is to make it efficient, clear, and stress-free.
1. Set clear expectations early.
Ideally, expectations are outlined before editing even starts, but it never hurts to revisit them before revisions begin. Agree on:
- How many rounds of revisions are included
- The deadline for submitting feedback
- The turnaround time for changes
- What’s considered in-scope versus out-of-scope
This prevents surprises later on and keeps the project moving.
2. Have one point of contact for feedback.
If multiple people are sending in notes separately, it’s a recipe for confusion—especially if feedback conflicts. Designate one person on the client side to gather, review, and combine all comments before sending them over. This keeps the communication streamlined and ensures requests stay within the agreed scope.
3. Use the right tools.
Platforms like Frame.io, Vimeo Review, or Wipster allow you to leave comments directly on the video at the exact timecode. This eliminates guesswork. (In the early days, people would send timecodes in emails—only for them to be slightly off, causing all kinds of mix-ups.) Most video production partners will provide a quick guide on how to use these tools, so take advantage of them.
4. Give clear, specific feedback.
Vague comments like “Can we make this better?” don’t help much. Instead, be precise: “Increase the exposure,” “Slow down the pacing,” or “Swap this shot for one with more student interaction.” General opinions have their place, but start with concrete requests so the editor knows exactly what you mean.
5. Don’t change the music at the very end.
This is the editing equivalent of pulling a brick from the bottom of a Jenga tower—it can unravel a lot of work. If you want a music change, bring it up early in the process. Your editor will thank you.The revision process is one that can make or break a project and even a relationship. Its important to make sure that comments are concise, respectable, and easy to understand. Its also important to make sure that the expectations are properly set. This is a two way relationship with the goal being to make the best video possible to achieve the goals for your school, nonprofit, or business.
If you ever want to chat about video, feel free to email me at joe@monzomediapro.com
