As video marketing continues to rise in popularity, many brands initially turned to outsourced videography vendors to fulfill their needs. However, with the growing demand for frequent and diverse video content, some organizations have begun bringing videographers in-house. Let’s explore the pros and cons of hiring an in-house videographer versus partnering with a trusted, outsourced […]
Hire Videographer In-House vs Outsourced Read More »
As a school marketer, you’re likely in one of two positions: either you already have a compelling video strategy in place to support marketing, admissions, and branding efforts for your school—great! Or, you might not have integrated any video at all, and perhaps that has affected your brand awareness, admissions, and enrollment. Not so great.
How to Use Video Production in Other Unique Areas of Your School Read More »
Welcome to Creative Director Up Close, where I give you full access to my fun, amazing, chaotic, occasionally brilliant, and definitely weird mind as a creative director and entrepreneur. Running a video production company for private schools, non-profits, and businesses isn’t just lights, cameras, and action—I often find myself navigating the current market, relationships, stress,
Creative Director Up Close: Good Advice/Bad Advice Read More »
Time is the only constant. As time flows, our brand may change, our values may shift, and our offerings may evolve. That’s natural for any organization. However, when it comes to video marketing, some organizations feel that even a small change is reason enough to drop their current video marketing assets entirely. I want to
Are You Sure Your Video Is Outdated? Read More »
When it comes to video production, pricing and budgeting for your project (or projects) can be really challenging no matter if you are a private school, nonprofit, or a business. If you google “How much does a video cost?” three things will happen. First you’re gonna get so many varying costs from company A to
How Pricing Works in Video Marketing and Production Read More »
There’s nothing more important than the hook in video marketing. A hook is that eye-catching visual or soundbite designed to grab your audience’s attention from the first second. Without a good hook, your video is doomed to be ignored, and all the hard work you put into the rest of your content will go to
Hooks For Your Videos Read More »
Whenever you’re working on video content, attention to detail is everything. While we often focus on the big picture—capturing the perfect shot, ensuring crisp audio, and delivering a compelling piece of content that will resonate with the audience—there are subtle (or not-so-subtle) “blind spots” that can cause major challenges if not dealt with. But how
Blind Spots in Filming: What You’re Missing and How to Fix It Read More »
There has never been a more opportune time to connect with your target audience through a solid video marketing strategy, but I often hear that schools do not fully understand why or how videos will affect their enrollment. You may have been told by a consultant, your peers, or another professional that implementing a video
How Do Your Videos Affect Your School’s Enrollment? Read More »
If you’re asking yourself how your school, nonprofit, or business should approach video production, first consider why you are investing your time and money into the project. Video is one of the best ways to engage with your audience on a deeper level, giving you the opportunity to showcase your organization and highlight why your
How to Prepare for Video Production Read More »
One of the most frequent questions I am asked is: “What should I wear on film day?” Whether you’re filming a general admissions video for a school, a testimonial video about your business, or short pieces of microcontent, wardrobe always matters. Interviewees, actors, and other subjects will want to look their best, but choosing film
A Guide to Film Day Attire Read More »