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Joe Monzo

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Creative Director Up Close: Good Advice/Bad Advice

Creative Director Up Close /

Welcome to Creative Director Up Close, where I give you full access to my fun, amazing, chaotic, occasionally brilliant, and definitely weird mind as a creative director and entrepreneur. Running a video production company for private schools, non-profits, and businesses isn’t just lights, cameras, and action—I often find myself navigating the current market, relationships, stress, […]

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Hooks For Your Videos

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There’s nothing more important than the hook in video marketing. A hook is that eye-catching visual or soundbite designed to grab your audience’s attention from the first second. Without a good hook, your video is doomed to be ignored, and all the hard work you put into the rest of your content will go to

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Blind Spots in Filming: What You’re Missing and How to Fix It

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Whenever you’re working on video content, attention to detail is everything. While we often focus on the big picture—capturing the perfect shot, ensuring crisp audio, and delivering a compelling piece of content that will resonate with the audience—there are subtle (or not-so-subtle) “blind spots” that can cause major challenges if not dealt with. But how

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A Guide to Film Day Attire

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One of the most frequent questions I am asked is: “What should I wear on film day?” Whether you’re filming a general admissions video for a school, a testimonial video about your business, or short pieces of microcontent, wardrobe always matters. Interviewees, actors, and other subjects will want to look their best, but choosing film

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3 Types of Videos a School Should Use to Enhance Their Brand

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It doesn’t matter what type of organization you lead – you should be using video to enhance brand presence throughout channels. In doing so, you’ll be exposing more people to your brand, nurturing leads, and even retaining customers. Since video is the closest thing to an in-person interaction, all organizations should be utilizing it to

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The Awareness, Consideration, and Decision Model for Your Videos

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Organizations that are excited to dive into video marketing may have great ideas for content to film and publish. Whenever you’re thinking about video marketing, however, it’s critical to think about where each video is going to land within a larger marketing funnel.  If you’re struggling with this concept, you may decide to focus your

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