We’re not supposed to pick favorites, but we really do love working with Villa Maria Academy in Malvern Pa. We’ve been fortunate to be able to have a great relationship with the marketing director, Laurie, and I’ve been able to work on a couple of projects throughout the years. The latest project we worked on
Behind the Scenes – Villa Maria Academy Read More »
It was around late November 2025, maybe early December, when Matt from the marketing department sent me an email saying they wanted to tackle some program videos for their school, Chapel Hill-Chauncy Hall. We had previously worked together on a fundraising campaign for the school a couple of years ago, and now we had the
Behind the Scenes- Chapel Hill Chauncy Hall Program Videos Read More »
It’s been almost three years since we worked on this project with Plymouth Meeting Friends School. It’s funny because I grew up right around the corner from the school and was always curious about what was behind the walls. My curiosity seems to have paid off, as we were able to work on a couple
BTS- Plymouth Meeting Friends School Read More »
One of the biggest problems I see when schools, nonprofits, and brands create video content is trying to make one video do five different jobs. It becomes the brand story video. It becomes the fundraising video. It becomes the recruitment video. It becomes the yield video. And the list goes on. The thought process is
Stop Making One Video Do Five Different Jobs — Do This Instead Read More »
For the past 10 years, whenever we’ve created videos for schools, nonprofits, and brands, we’ve always started with one question: What is this video supposed to accomplish? Every video has a primary purpose and a primary channel. Everything else is secondary. I think it’s all about being intentional with what you’re creating. Nine times out
Social Media Videos vs. Website Videos Read More »
Remember the order of operations from math class? PEMDAS: Parentheses, Exponents, Multiplication and Division, and Addition and Subtraction. If you started with the wrong step, you were almost guaranteed to get the wrong answer. At least, that’s how I remember it. The same idea applies to marketing, especially when it comes to content and video
The Marketing Order of Operations (and why it matters for video) Read More »
It occurred to me that I never actually created a blog about the video enrollment funnel, especially since I talk about it so often with our private school clients. So, what is a video enrollment funnel? A video enrollment funnel is a visual representation of how your videos support each stage of the enrollment process.
Video Enrollment Funnel Read More »
In the fall of 2024, we were contacted by Hillel Day School of Metropolitan Detroit, a Jewish day school in the suburbs of Detroit. They had received a grant to create a series of videos that would help enhance their brand. The school was in a very good position within the community, but due to
BTS- Hillel Day School Video Series Read More »
When it comes to video marketing, there are so many different types of videos out there that it can be a little challenging to understand the difference between something that looks pretty and something that is actually working. Also, is this something you actually want to work? Do you want the videos you create to
Function Vs Fashion In Your Video Marketing Read More »
For the past two years, we’ve been able to develop a great relationship with The Hill School, a co-ed boarding school here in the greater Philadelphia area, specifically Pottstown, PA. During our initial few projects, one of the big goals we determined was that we really wanted to focus on capturing a library of content,
BTS/Case Study- Hill School Anniversary Video Read More »