Casting for Your Videos

Casting for Your Videos

If you are planning on producing videos that feature people and tell a story, you’ll need to get familiar with the casting process. You’ll want to create a casting plan early on in your pre-production process to ensure you can find the right people to feature in your videos. Often, who you cast will shape the story and message of your video, so you’ll need to make a decision about who will be featured.

It’s likely that you’ll need these individuals to perform well in both “active” roles – like speaking parts – and in accompanying b-roll footage. By getting clear on your goals during pre-production and making confident casting decisions, you should be able to cut down on both filming and editing time.

Be Intentional about Whom You Interview

Before you get started with casting, think about the message you’d like to convey in your video. If you’d like to showcase a particular job role, you’ll want to specify during casting that you need people who have experience in those roles. If your message is to tell a brand story, maybe you’d like to have people representing different roles in the company and highlighting various experiences and perspectives.

Instead of spending days or weeks interviewing candidates, have an idea in your mind of a few people you know who would be best for the video. Having 50 interviews with everyone you can find will not only waste time in the casting and filming process but also make it difficult to review all the candidates and select the right ones. 

The last thing your production process needs are production delays. By being intentional about the casting process, your editor won’t have to go through all the interview videos, and your video will feel more cohesive when finished. 

Cast the Natural Choices

As you’re conducting interviews, take note of which candidates can speak well, have a notable experience or story to tell, and don’t seem nervous or difficult to direct. Keep in mind that it’s best to have b-roll footage that complements interviews in your video. You’ll want to choose people who do well speaking on camera as well as acting out the experiences that they’re talking about, for your b-roll footage.

Keeping your video’s story in mind, try to hone in on the interviews that seem the most natural. Make sure you also include a variety of people, both to represent diversity and to highlight different perspectives. If you’re casting people for b-roll footage who won’t have an interview, it’s especially important to have an organic representation of people who fit well with the message being communicated by the speaker.

Cast Your Video for Success

When it comes down to casting the right people for your video, it’s about following your gut. Who do you know has charisma and a great story to tell? Who really moved you as they spoke about their experiences? If you were impressed during the interview, then it’s likely that your audience will be impressed as well. 

By following your intuition, you can save yourself time during filming and save your editor time in post-production, when they would otherwise be performing some heavy-handed editing on subpar performances. 

Looking for more guidance on casting? Contact Monzo Media Productions to discuss your video project. 

Where to Store Your Videos

Where to Store Your Videos

You’ll never see your computer slow down quite like it does when you start trying to save video files from your production project. If you’re a beginner at video production, whether creating an online course or building a marketing campaign for your company, you’ll soon find that video files are massive. They reach way beyond the amount of space that word documents, audio files, and even photos demand from your computer storage.

If you don’t find a new solution soon for storing your video files, you’ll quickly run out of space and your production process will grind to a halt. Take some advice from a professional video production company and try these storage solutions.

Use External Hard Drives

Even with high-end computers, internal storage space isn’t made for running and storing large quantities of video files for video production while maintaining functionality for your other needs. The solution is to use external hard drives, which you can buy separately and continue collecting to have limitless potential for storage without affecting your computer.

Portable hard drives can be used to store any files, but they’re especially great for video files. Try to get into the practice of backing up all of your files onto hard drives in the event of a computer crash so that you always have copies. You’ll also want dedicated hard drives for your video work, both for projects in the editing phase of productionand for projects that need to be stored.

HDD vs. SSD Hard Drives

When it comes to storing footage on external hard drives, you have two options: SSDs and HDDs (solid state drives and hard disk drives). HDDs are great for storing a decent amount of footage or files, and they are much more mechanical in nature. They are built with mechanical spinning platters and have a moving head that reads the platters to access your data. At Monzo Media Productions, we try to buy hard drives that allow between 2 to 4 terabytes (TB) of storage. HDDs are where we store older projects or videos that are on the backlog waiting for edits. 

Whenever we’re actively working on a project, we store our videos on an SSD hard drive. SSDs are a more active hard drive that allows for quicker loading times. They’re more expensive, but they don’t have the mechanical aspects of an HDD drive that slows down the process. When we switched from editing videos on an HDD to an SSD, we saw an immediate improvement in the speed of the editing process and fewer computer crashes.

After a project is done, we transfer the project from the SSD drive to the storage HDD drive. The best practice is to label all HDD drives with the date of when they were established. For example, label an HDD drive with the month that you bought it and store all your video projects from that time period onto that hard drive. That way, you’ll always stay organized and find your video projects easily. 

Streamline Your Video Production Process

With experience, you’ll find the best ways to organize and streamline your video production. It might take some time, but soon you’ll be able to set up a workflow that makes it easy to find the files you need and improves the functionality of your equipment. Smart use of HDD and SDD external storage will ensure you keep your computer running quickly and your editing process rolling smoothly.If you’re concerned about hard drives and which ones you should buy for your projects, contact Monzo Media Productions for more insight.

Differences Between a Freelancer and a Video Production Company

Differences Between a Freelancer and a Video Production Company

When you’ve decided to embark on a video production project, your next step is to decide who you’d like on your team to help achieve your goals. There are two main options for your project: hire a freelancer or partner with a video production company. Each organization will have unique needs for its project, and some types of video production partners will fit better than others in terms of sharing aspirations and meeting requirements.

Knowing the differences between a freelancer and a video production company, specifically the nuances of working with each, is very important in understanding how they will help your project move forward.

Benefits and Downfalls of Hiring Freelancers

Freelancers are individuals who offer their services for hire. They do not belong to a structured team of people under one company name – they work alone or collaborate with other freelancers or companies you’ve hired. Sometimes, companies hire freelancers as subcontractors if they need someone with a specific skill or to help alleviate the workload.

As one person, a freelancer typically has one or two main services that they offer as their specialty. For example, you could hire a freelancer for filming, editing, motion graphics, or animation. While this means that they are highly specialized in a particular skill, it also means that they generally lack experience in other areas. If they do offer to help in other areas, it can be difficult for them to deliver on all the necessary tasks within the timeline you require or meet your standards. Unfortunately, these issues often lead to production delays, sending your budget into a tailspin.

One benefit to hiring freelancers is that they tend to be more affordable because they typically lack the overhead of working with companies. At the same time, they mainly focus on creating the content. They won’t be able to provide the same well-rounded business experience as companies when it comes to assisting with organization, production, marketing, and distribution. If you choose to hire several freelancers to meet all your needs, they will likely be unacquainted with each other, leading to creative differences and an inability to get on the same page. Time spent collaborating, scheduling meetings, and sharing content over email can lead to costly delays and frustration.

Reasons Why You Should Hire a Video Production Company

Video production companies can consist of small or large teams, but overall, they are comprised of several individuals who each bring their own assets to the table. Instead of being limited to one or two specialties, a video production company will work with you from the beginning to the end of your project, offering a fully organized experience. 

From the start, a video production company will discuss your goals with you and help to build an overall strategy. They can help you organize your entire project from start to finish and fill every need that you have for production, editing, and distribution. If they don’t have a team member who can meet your needs, they can hire and manage subcontractors to fill those gaps.

With a full team of professionals and a structured organization, video production companies are often more expensive than freelancers due to overhead costs. The extra expense is usually worth the money, however, as these companies can be more efficient and make for more reliable production partners. As an organization leader, you’ll enjoy your experience with a video production company much more because they can act as a professional project partner throughout the process.

Looking to Hire a Video Production Company?

When you’ve made the choice to hire a video production company, your next step is to find one with the experience, passion, and reputation to satisfy your project goals and exceed your expectations. If you’re looking for more information about what your experience with a video production company would be like, or if you’d like to get started on your project, contact Monzo Media Productions.

​​How to Create Videos for an Online Course

​​How to Create Videos for an Online Course

Embarking on the journey of creating an online course is exciting, but a lot of preparation and forethought are required. On the administrative side, you’ll need to set up the structure of your business and file the necessary paperwork before you can begin operating and selling products to others. Aside from that, there is substantial work to be done in production.

As experts in the field of video production and strategy, we’ll begin this overview by focusing on the production side of your online course.

1. Set the Goals for Your Online Course

When you’re an expert in your field, it’s easy to get caught up in the intricacies of your knowledge, but when people buy an online course, they expect a well-structured curriculum that can take them deliberately from beginner to expert in the topic. The best way to ensure your online course works well is to keep your audience in mind and set goals.

If you’re teaching a skill, you’ll want to make sure you start from the beginning such as necessary materials, prerequisites, and basic first steps. If you are teaching a topic such as art or marketing, you’ll want to ensure you’re clear about approaching the topic from a literal, basic sense or a more abstract, conceptual sense. Providing a preview of the course, either written or video, can help your audience decide if it’s right for them. 

2. Write Your Video Scripts

Once you understand your goals, break down your online course into smaller units and sections. Set a goal for each video, ensuring the videos can logically follow into each other and build on the knowledge or skillset. Then, write out a script for each video. 

In general, it is wise to have a full script for every video rather than just an outline or notes. Most people are not skilled in ad libbing, and if they are, it’s still helpful to reference a script so that you don’t miss any key points. If you’re worried about looking detached, try using a teleprompter or screen recorder with notes. 

There are times when you’ll need to stay more flexible, such as when you’re demonstrating a manual skill or cannot exactly control the environment. Even then, you should have a script and be ready to react to anything that doesn’t go exactly as planned.

3. Design Your Filming Studio

Once scripts are finalized, it’s time to design the studio. Your designated filming space can be an office or room at home, but don’t use a bland background. It might be tempting to find a blank wall to avoid distractions, but adding design to the background will enhance the online course experience. 

Use inventive lighting, plants, and nice decor to enhance the visuals for your students. Think about the topic of your online course and add some relevant items, like gardening equipment for your beginners’ gardening class or models of human anatomy for a wellness and fitness course.

4. Film in Batches

Filming in batches is one of the best ways to increase productivity. In doing so, you can cut down on time by only preparing your studio once for several videos. To give the illusion of time passing, you can change shirts and shift things in the background. Once you’ve perfected the lighting and frame on film day, you’ll want to take advantage of it for as many videos as you can.

Before you spend time filming, make sure you practice. Run tests of all your equipment to make sure all the settings are correct, such as for high-quality audio. While you’re shooting, do a few takes for each video to ensure you’ve filmed everything you need and can pick the best take. You should immediately review your videos and refilm if there are any mistakes to avoid trying to recreate the scene at a later date. 

5. Edit and Finalize

In editing, avoid looking like a talking head for long periods. Add stock photos and videos that are relevant to the topic to enhance the video and reinforce the meanings behind your lessons. Use text, effects, and other appropriate additions to make the videos as interesting and helpful as possible.

The length of your videos really depends on the topic and the skill level of your audience. Regardless, try to cut down your content to be concise while also covering all necessary material.

Inspire Minds with a Well-Produced Online Course

Congratulations on your decision to create an online course and good luck on your journey! Remember, there’s a whole business side to creating an online course, but we hope this article will help you improve the production side of your project.

If you’re looking for more advice for your online course production, contact Monzo Media Productions.

How to Create a Recruitment Video

How to Create a Recruitment Video

Recruitment videos have always been a key component of a marketing strategy for businesses or organizations looking to build their workforce. In the last few years, these videos have been more prevalent than ever as companies have learned to utilize digital marketing as part of their strategy. More and more organizations have created videos to express their brand, mission, and recruit talent.

Creating a compelling and successful recruitment video takes more than just passion – you need to put together a strategy with your audience in mind and ensure the video is leveraged effectively as part of your marketing strategy. In other words, you need to excite, motivate, and lead your audience to click that “apply now” button.

In other words, recruitment videos are not just about asking people to work for you; they’re a reflection of your organization’s culture and mission. Let’s talk about how you can produce a recruitment video that showcases the value of working with you.

Know Your Audience

It seems that with every new generation, there is a shifting motivation behind work. In general, older generations had a strong, traditional sense of the importance of work, money, and loyalty to their career choice. Younger generations, by comparison, have started to prioritize company values, such as sustainability and work-life balance, over the money offered. Because of these major differences, it is essential to evaluate who your target audience is and produce a video accordingly.

Regardless of who you’re targeting in your recruitment video, your audience members know that taking a job is not all about the money and negotiations often happen later. For your video, the job opportunity is all about the perks, your organization’s mission, and the importance of the organization’s existence. Show your audience why it will be fulfilling for them to be a part of your company.

Create a Strategy

In terms of strategy, you can produce a recruiting video with a similar strategy used for marketing videos. After all, you are marketing your opportunity to your target audience. Utilize interviews to tell your brand’s story, such as testimonials from other employees, insights from hiring managers, and inspiring messages from organization leaders. In fact, interviews with current employees are really important for showcasing the value of working at your organization and can help potential recruits feel that they belong.

You can keep your video general if you’re having a huge hiring spree, or make it very specific if you need to fill a niche talent, like developers or salespeople. There’s no one way to do recruiting when your needs are unique, so be creative and ask yourself what elements your video needs to be effective. 

Use a Strong Call to Action

As with all videos, you’ll need to wrap up with an effective call to action. You’ll need to be clear and direct about what your audience should do next to get involved with your organization. It’s important to remember that job seekers are most likely looking at other positions and companies, so you’ll want to make a lasting impression and move them to act before they exit the video.

Don’t forget to extend this practice to the medium presenting your video. If you’re embedding your recruitment video on your website, make sure the call-to-action phrasing and button are very clear on the page. If you’re sharing the video on social media, use the call to action in the post copy and direct people with a link to the application form. 

Make it as obvious and easy as possible to take those next steps like sending a resume and cover letter. 

Trust Monzo Media Productions for Recruitment Video Production

Without marketing and video production experience, it can be difficult to know where to start when creating your recruitment video. Take time to learn about your audience and have conversations with current employees about what motivates them to work for your organization. These key insights will help inform your strategy as you produce a compelling video that attracts talent.
If you need more guidance on producing your video, contact Monzo Media Productions.

Why Production Delays Can Cost You

Why Production Delays Can Cost You

Whether you have good intentions behind delaying your project or your production delays are caused by unfortunate circumstances, these setbacks can have a serious impact on the success of your video project. Ultimately, production delays are never welcome and should be avoided at all costs for the sake of making the most of your budget, talent, and time.

With our years of experience, we’ve gained some critical insights into production delays, why they happen, and how they affect the project. Let’s deep dive into production delays to help you avoid these common pitfalls.

Types of Production Delays

The best way to avoid production delays is to prepare for common issues that can hold up the project during each step of the process. Overall, the more people involved in the project, the more potential barriers there are to sticking to your production schedule. 

For example, the most common type of production delay we’ve seen is a delay in the filming schedule. Organizing filming days can be especially difficult because of the varying schedules of all the people involved. 

Remember that the number of moving pieces in the production can cause delays as well. Do you need to use several different locations or share equipment with another party? These complications will make it difficult to schedule a video timeline that works for everyone.

If you have superiors or clients who must approve the project overall as well as the logistics and the script, each step of that process has the potential to delay the project. A last-minute script change, the hiring of a new voiceover actor, or a need to exceed budget could end up delaying the production for quite some time.

We’ve seen it all, and our best advice is to break down every step of your production and identify key areas that could cause delays. Then, make contingency plans or buffer your expectations for a timeline so that the delays are not unexpected.

How Can Production Delays Cost Me?

Unfortunately, production delays can alter the finished product, cause issues with the budget, and even cause a loss of conversions and sales. It’s essential to understand why production timelines are extremely important so that you can encourage your superiors and team to stick to the schedule.

Missed Sales

First, businesses and organizations that end up delaying their film production will lose out on sales and leads. For each day that your marketing and sales funnel is missing its key component, you’ll be missing out on lead generation. If you’re depending on lead generation to ramp up sales, then the last thing you need is to keep delaying your marketing campaigns.

Missed Deadlines

Second, businesses and organizations that depend on getting out key information before deadlines could miss out on an entire cycle of lead generation and conversion for those deadlines. For example, schools using general admissions videos to bring in new enrollment need those videos to go live well before enrollment season ends.

Losing Sync with Your Team

The longer projects go on, the more time passes between the original presentation of the project to your team and the actual day those plans are carried out. Production delays can lead to confusion about project expectations, especially when those delays result in the loss of hired actors, production team members, and locations. Contracts were signed, but if delays go on for months, you’ll need to reevaluate your priorities and consider how team members’ schedules have changed. Without everyone being on the same page, it’s unlikely the final product will make everyone happy.

Lost Passion

Making videos is fun, and the lighting and cameras can be exciting, but delays can cause lost satisfaction and excitement in the project. The challenges of delays can make teams lose steam and motivation, ultimately forgetting why they were passionate about the project in the first place. Suddenly, the production is treated as a chore, and tasks are rushed so that the project can finally be completed. Cutting corners, making mistakes, and not seeing errors during editing such as poor audio or distracting lighting can lead to a mediocre project, affecting your brand and proving to be a waste of time and money. 

Avoid Production Delays by Hiring Professionals

Stick to the timeline and commit to getting it done – it’s not that easy, but it is that simple. You should do everything in your power to foresee potential delays and create plans that will help avoid them. Of course, there are always things you can’t avoid like scheduling conflicts and unforeseen events, but make sure you always have contingency plans. 

If you need help with due diligence and making sure your video production goes off without a hitch, contact Monzo Media Productions.