For the past 10 years, whenever we’ve created videos for schools, nonprofits, and brands, we’ve always started with one question: What is this video supposed to accomplish? Every video has a primary purpose and a primary channel. Everything else is secondary. I think it’s all about being intentional with what you’re creating. Nine times out […]
Social Media Videos vs. Website Videos Read More »
Remember the order of operations from math class? PEMDAS: Parentheses, Exponents, Multiplication and Division, and Addition and Subtraction. If you started with the wrong step, you were almost guaranteed to get the wrong answer. At least, that’s how I remember it. The same idea applies to marketing, especially when it comes to content and video
The Marketing Order of Operations (and why it matters for video) Read More »
It occurred to me that I never actually created a blog about the video enrollment funnel, especially since I talk about it so often with our private school clients. So, what is a video enrollment funnel? A video enrollment funnel is a visual representation of how your videos support each stage of the enrollment process.
Video Enrollment Funnel Read More »
In the fall of 2024, we were contacted by Hillel Day School of Metropolitan Detroit, a Jewish day school in the suburbs of Detroit. They had received a grant to create a series of videos that would help enhance their brand. The school was in a very good position within the community, but due to
BTS- Hillel Day School Video Series Read More »
When it comes to video marketing, there are so many different types of videos out there that it can be a little challenging to understand the difference between something that looks pretty and something that is actually working. Also, is this something you actually want to work? Do you want the videos you create to
Function Vs Fashion In Your Video Marketing Read More »
For the past two years, we’ve been able to develop a great relationship with The Hill School, a co-ed boarding school here in the greater Philadelphia area, specifically Pottstown, PA. During our initial few projects, one of the big goals we determined was that we really wanted to focus on capturing a library of content,
BTS/Case Study- Hill School Anniversary Video Read More »
When it comes to creating compelling video marketing content for schools, most marketing and communications professionals do not struggle with the video itself. They struggle with coordinating it. As the marcom director at your school, that responsibility usually falls to you as you work with the video team, faculty, and school leadership. The video project
How Schools Should Actually Schedule Filming with an Outside Video Partner Read More »
I’ll be the first to say that video marketing is one of the most powerful tools in your school’s arsenal for brand awareness, attracting new students, and keeping current students engaged. If you believe that, it stands to reason that you’ll invest in creating strong video content each year. But once you move through the
Law of Diminishing Returns with School Video Marketing Read More »
“That’s a wrap!” You often hear that in the film industry, once a project is completed, particularly on the filming side. Sometimes we say this in the videography and video marketing world as well. It’s mostly when a final cut is completed, but I have to be honest with myself: is it really true? Are
The Importance Of Distributing Your Video Properly For Your School Read More »
One of the biggest challenges I see schools struggle with is this: they want to create great video content, but they don’t want to upset the teachers. That makes sense. Teachers are working hard, and what’s happening in the classroom requires students’ full attention. At the same time, your school’s story needs to be seen
Creating Great School Video Content Without Too Much Disruption Read More »