General

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A Guide to Film Day Attire

One of the most frequent questions I am asked is: “What should I wear on film day?” Whether you’re filming a general admissions video for a school, a testimonial video about your business, or short pieces of microcontent, wardrobe always matters. Interviewees, actors, and other subjects will want to look their best, but choosing film […]

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3 Types of Videos a School Should Use to Enhance Their Brand

It doesn’t matter what type of organization you lead – you should be using video to enhance brand presence throughout channels. In doing so, you’ll be exposing more people to your brand, nurturing leads, and even retaining customers. Since video is the closest thing to an in-person interaction, all organizations should be utilizing it to

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A realistic image of a modern video camera on a tripod, aimed towards a whiteboard. The whiteboard is prominently displayed in the scene, featuring a web funnel. AI generated

The Awareness, Consideration, and Decision Model for Your Videos

Organizations that are excited to dive into video marketing may have great ideas for content to film and publish. Whenever you’re thinking about video marketing, however, it’s critical to think about where each video is going to land within a larger marketing funnel.  If you’re struggling with this concept, you may decide to focus your

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What Corporate Companies Can Learn From My Nonprofit and School Clients

At Monzo Media Productions, we proudly serve private schools, nonprofits, and businesses by turning them into effective storytellers through video marketing campaigns. We’ve been specifically honing in on these three verticals, and it has been interesting to see how each type of organization has taken advantage of video as a tool and tackled its video

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What Nonprofit and Schools Can Learn from My Corporate Clients

I’ve spoken about how corporate companies could learn from my nonprofit and school clients when it comes to powerful video marketing campaigns using storytelling and long-term strategies. On the other hand, I want to address the many strengths that my corporate clients have when tackling video marketing campaigns. While nonprofits and schools typically focus on

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How to Deal With Negative Comments, PR, and Criticism About Your Video

In general, negative comments and PR rarely escalate when it comes to smaller organizations’ and nonprofits’ video marketing campaigns. In our experience, people generally stay positive and supportive when these local organizations invest in video marketing to spread a message of goodwill and service to their communities.  On the off chance that a video you’ve

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Motion Graphics

Creating an Engaging Motion Graphics Video

Whether you’re creating a video marketing campaign that needs to communicate complex concepts, or you want to highlight key statistics and points about a topic, motion graphics videos help your target audience understand and connect with your message. The process behind creating a motion graphics video, however, can be trickier than planning for other videos

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Video Marketing ROI: Part 2 – What Your Video Analytics Mean for Your Marketing Strategy

Applying analytics to marketing strategy will look different for everyone. The results and how you respond to them will have a lot to do with which platforms on which you host and promote your videos as well as the goals for your campaign. Keep your unique situation in mind as you read your analytics report. 

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