The Target Audience: We’ve All Been ThereAs professionals in independent school marketing and communications, we all know the importance of defining a target audience. The saying, “If you market to everyone, you’re marketing to no one,” rings true—and for good reason. Many schools dedicate countless hours to honing in on this audience: identifying where they […]
As the marketing communications director at an amazing independent school, you juggle countless projects to showcase your institution’s strengths. From branding and website support to targeted ads and social media, you rely on outside vendors and partners to help. And for most tasks, where these partners are located hasn’t mattered much—remote collaboration tools like Zoom,
Local Crew or Fly Out a Video Production Company for Your School? Read More »
Bias always plays a role because the human mind naturally favors some things over others. In video marketing, it’s no different. As a marketing tool, it can be particularly challenging since video is such a subjective medium. So, as a marketing communications director for an independent school, how do you prevent your biases from shaping
How to Keep Bias Out of Your School Video Marketing Read More »
“I only want the raw footage.” I hear this from schools, nonprofits, and brands pretty often. But let’s talk about why you might want the raw footage in the first place. The reasoning can vary: sometimes organizations have an in-house editor, sometimes they work with a separate editing team, and sometimes they just think they
Requesting Raw Footage Only Read More »
Over the past eight years working with independent schools, we’ve refined our approach to pre-production for school marketing videos, particularly for the general admissions video. These videos serve as the flagship piece of marketing for many institutions (or at the very least should!), so our process involves a thorough dive into each school’s unique brand
Safety as a Value Proposition For Your School Read More »
As video marketing continues to rise in popularity, many brands initially turned to outsourced videography vendors to fulfill their needs. However, with the growing demand for frequent and diverse video content, some organizations have begun bringing videographers in-house. Let’s explore the pros and cons of hiring an in-house videographer versus partnering with a trusted, outsourced
Hire Videographer In-House vs Outsourced Read More »
As a school marketer, you’re likely in one of two positions: either you already have a compelling video strategy in place to support marketing, admissions, and branding efforts for your school—great! Or, you might not have integrated any video at all, and perhaps that has affected your brand awareness, admissions, and enrollment. Not so great.
How to Use Video Production in Other Unique Areas of Your School Read More »
Time is the only constant. As time flows, our brand may change, our values may shift, and our offerings may evolve. That’s natural for any organization. However, when it comes to video marketing, some organizations feel that even a small change is reason enough to drop their current video marketing assets entirely. I want to
Are You Sure Your Video Is Outdated? Read More »
When it comes to video production, pricing and budgeting for your project (or projects) can be really challenging no matter if you are a private school, nonprofit, or a business. If you google “How much does a video cost?” three things will happen. First you’re gonna get so many varying costs from company A to
How Pricing Works in Video Marketing and Production Read More »
There’s nothing more important than the hook in video marketing. A hook is that eye-catching visual or soundbite designed to grab your audience’s attention from the first second. Without a good hook, your video is doomed to be ignored, and all the hard work you put into the rest of your content will go to
Hooks For Your Videos Read More »