When it comes to video production, pricing and budgeting for your project (or projects) can be really challenging no matter if you are a private school, nonprofit, or a business. If you google “How much does a video cost?” three things will happen. First you’re gonna get so many varying costs from company A to […]
How Pricing Works in Video Marketing and Production Read More »
There’s nothing more important than the hook in video marketing. A hook is that eye-catching visual or soundbite designed to grab your audience’s attention from the first second. Without a good hook, your video is doomed to be ignored, and all the hard work you put into the rest of your content will go to
Hooks For Your Videos Read More »
Whenever you’re working on video content, attention to detail is everything. While we often focus on the big picture—capturing the perfect shot, ensuring crisp audio, and delivering a compelling piece of content that will resonate with the audience—there are subtle (or not-so-subtle) “blind spots” that can cause major challenges if not dealt with. But how
Blind Spots in Filming: What You’re Missing and How to Fix It Read More »
There has never been a more opportune time to connect with your target audience through a solid video marketing strategy, but I often hear that schools do not fully understand why or how videos will affect their enrollment. You may have been told by a consultant, your peers, or another professional that implementing a video
How Do Your Videos Affect Your School’s Enrollment? Read More »
If you’re asking yourself how your school, nonprofit, or business should approach video production, first consider why you are investing your time and money into the project. Video is one of the best ways to engage with your audience on a deeper level, giving you the opportunity to showcase your organization and highlight why your
How to Prepare for Video Production Read More »
One of the most frequent questions I am asked is: “What should I wear on film day?” Whether you’re filming a general admissions video for a school, a testimonial video about your business, or short pieces of microcontent, wardrobe always matters. Interviewees, actors, and other subjects will want to look their best, but choosing film
A Guide to Film Day Attire Read More »
It doesn’t matter what type of organization you lead – you should be using video to enhance brand presence throughout channels. In doing so, you’ll be exposing more people to your brand, nurturing leads, and even retaining customers. Since video is the closest thing to an in-person interaction, all organizations should be utilizing it to
3 Types of Videos a School Should Use to Enhance Their Brand Read More »
Organizations that are excited to dive into video marketing may have great ideas for content to film and publish. Whenever you’re thinking about video marketing, however, it’s critical to think about where each video is going to land within a larger marketing funnel. If you’re struggling with this concept, you may decide to focus your
The Awareness, Consideration, and Decision Model for Your Videos Read More »
YouTube is the 2nd most popular search engine online, right behind google, so utilizing YouTube is a huge opportunity. For the majority of videos, it is a good idea to upload on YouTube even when the content will also be available elsewhere. Ultimately, a video that is available on YouTube will be more easily seen
Best Practices for Uploading Videos to YouTube Read More »
Producing a video and promoting it has an end goal, and that goal should be encapsulated in your call to action (CTA). Whether you want your audience to visit your website, follow your account, or book an appointment, you should be telling them directly. Even if you tell them exactly what you want, however, your
Making It Easy to Follow Through On Your Call To Action Read More »