For only being 5 words, it’s a pretty loaded question. Branding videos can look so different in so many ways. From the structure, purpose, and the platforms it will be used on. One would think that would be a tough question to answer. However, I like to define branding videos like the following:
“A branding video is the video that is the flagship of your brand and marketing for your organization. It showcases who you are, what you do, and what makes you unique in the marketplace by creating an emotional connection with your audience. Ultimately, it is your main video that tells your story and value proposition”
The approach you take towards your branding video may vary based on your product or service, but the definition used above shouldn’t change.
There are lots of different ways to approach your branding video:
- Classical Branding Video – This generally comprises interviews, testimonials, and B-roll that matches the story that is being told. Adding in some nice music and motion graphics also helps tell the story of your organization. This has the perfect blend of engaging and educating the audience in how your offer is unique. Here is an example of a branding video:
The Bridge Club
- Animated explainer video – This is a type of video that is often used to make sense of some abstract concepts. Sometimes trying to film these visuals aren’t the best way to tell the story in a video, so using motion graphics to enhance and showcase these visuals are a great way to get the points across and showcase your value. Here is an example of what it could look like.
My Home Inventory
- Voiceover video – Similar to the animated explainer video above, this type of video uses a script and a voiceover to tell the story and uses B-roll to help support the story. Rather than interviews and talking heads. This is often found in TV ads but it doesn’t mean it has to be corny. You want to make sure the script is compelling and connects with the audience on a deeper level. You will probably need more b-roll for this type of video since it will be filling the spaces where you’d have interviews in example 1. Having a script and storyboard will help navigate you through this process. Here is an example of what a voiceover video looks like:
Portion Pro RX
These are the basic 3 types of branding videos you can implement.
The branding video is possibly the most important video to have, so make sure it is clear, concise, and is on-point with your brand and messaging. If you have any questions feel free to reach out to us and we’ll be happy to help!
