Creating a high-engagement video requires careful planning and filming, but your target audience will never enjoy the video if they’re not tempted to click on it in the first place. Thumbnail graphics are an essential part of communicating with your audience, giving them a snapshot of what they can expect when they click play. Unfortunately, […]
Deep Dive Into Thumbnail Graphics: Tips for Capturing the Most Views Read More »
YouTube is the 2nd most popular search engine online, right behind google, so utilizing YouTube is a huge opportunity. For the majority of videos, it is a good idea to upload on YouTube even when the content will also be available elsewhere. Ultimately, a video that is available on YouTube will be more easily seen
Best Practices for Uploading Videos to YouTube Read More »
Applying analytics to marketing strategy will look different for everyone. The results and how you respond to them will have a lot to do with which platforms on which you host and promote your videos as well as the goals for your campaign. Keep your unique situation in mind as you read your analytics report.
Video Marketing ROI: Part 2 – What Your Video Analytics Mean for Your Marketing Strategy Read More »
The most unfortunate situation I’ve witnessed is an excellent video marketing idea that lost its steam in execution or distribution. I’ve seen many schools, organizations, and businesses take their video marketing seriously, yet the results fall flat once the video is public. Most of the time, I credit these situations to a lack of knowledge
The 4 Most Common Mistakes in Video Marketing Read More »
Experiencing a lack of engagement and results from your video? The Internet and social media are full of video posters who scratch their heads wondering where they went wrong when producing and distributing their content. Without the right tools and knowledge, it’s impossible to find the answer. Seeking ways to pinpoint the weak spots in
How To Pinpoint Weak Spots In Your Video Read More »
Part I of the School Video Deep Dive Series We’re now in September! With classes back in session, the energy in schools is at peak excitement for the year. However, the conversation should never have to “return” to enrollment and admissions if a level of enthusiasm and interest is sustained throughout the year. This raises
School Video Deep Dive: General Admissions Video Read More »
After all the days, weeks, hours, whatever amount of time you put into your video…Congrats! You are almost done! But there are still a few more items to attend to finalize the video and start using the video for your marketing. If you haven’t yet, make sure you get your color grade on point and
Video Production Process: Step 4: Finalization and Marketing Read More »
Video can communicate quickly and more effectively than any other marketing medium. It makes more sense to use video in your email marketing if you want to increase brand awareness and help educate your customers, especially if you have a lead nurturing system in place. Email marketing remains one of the top distribution tactics for
How to Use Video in Your Email Marketing Campaigns Read More »
There’s a difference between uploading your video directly to Facebook and sharing a link to another site like Youtube. This process is known as “uploading natively” and it is a good technique to get more views and shares for your content. There’s a simple reason for this. Facebook competes with Youtube and sites like it,
Video Marketing Tip #2: How to Properly Upload Your Videos to Facebook Read More »
To kick off our series on how to rock video as part of your content marketing strategy, we’re going to talk about how to get your video assets to complement and feed into your biggest online asset: your website. I’ll be sharing tips, tricks, and industry secrets to drive more business with video, so watch
Video Marketing Tip 1: Website Read More »
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