Your school’s reputation is built on the experiences of alumni and current families. That’s why testimonial videos are so effective. People trust people. And when it comes to school enrollment, it’s no different. These videos work because they humanize your brand and offer real social proof. But a testimonial video isn’t just about putting someone […]
Biggest Mistakes When Creating a Testimonial Video for Your School Read More »
Earlier this year, I had a quick call with a new head of school at a school we’ve worked with before. They had just launched a newly revamped website, so it was a good chance to reconnect and meet the new leadership. The conversation was brief, but one line really stuck with me: “We’re not
Committing To Storytelling Through Video For Your School Read More »
A video is not just a video. It’s an experience. It’s the closest thing to an in-person connection. So it makes sense that independent schools turn to video to promote their offering, student experiences, and results. That said, there’s a problem. There are over 750 types of video styles out there. That’s overwhelming. Some are
The 5 Styles Of Video For Your School Read More »
In the video production process, post-production usually has two main phases: the edit and the revisions. Much like a design or branding project, revisions are where you fine-tune the details, add anything that’s missing, and make sure nothing important is overlooked. Done well, this stage allows everyone involved to collaborate and create the strongest possible
How To Have An Effective Revision Process Read More »
This year, a lot of our school and nonprofit clients are hitting walls with grants and donations. Fundraising and advancement are already tough, but if you’ve been watching the news lately, it feels like the sky is falling. On top of that, millennial parents—many of whom are either just now starting families or deciding not
Why Fundraising Feels Harder This Year—and What to Do About It Read More »
Today, I planned to write something educational about video marketing—but after a few recent events, I felt compelled to talk about something else: trust. As people, we’re naturally skeptical. As kids, we were skeptical about what we were told to eat. As teenagers, we questioned the people we hung out with. As adults, we’re cautious
Losing the Gig Hurts—Losing the Trust Hurts More Read More »
There are about 734 different types of videos out there—formats, styles, lengths, purposes. Many non-creatives assume video production is a one-size-fits-all process. That’s like assuming a moviegoer will enjoy every film they’ve ever seen. Not a chance. When I started my career, I was mostly editing webinar recordings and training videos. Simple stuff: screen shares,
Sticking to Zone of Genius Read More »
Working on any kind of content can be a challenge for school marketers. Content is already subjective, but it becomes even more so when it’s visual such as photos, video, web design. On top of that, schools usually require multiple layers of approval before anything gets published, especially content meant to reflect their brand. When
How to Align Decision Makers and Contact People to Avoid Miscommunication Read More »
I debated writing about this topic. It’s been almost a year since this incident. But for anyone searching for coaching and consulting this is an important topic to be very wary about. First, I want to bring up a little background before I dive into my story. In the video production/content creation world, there are
The Online Course/Coaching Misdirection World Read More »
For many schools, nonprofits, and brands, making a strong first impression matters. Whether it’s to drive new enrollment, donations, or sales, that first moment counts. And often, when these organizations invest in marketing, video is the go-to medium for their website. That makes sense. But not all videos are created equal. There are countless types
What’s a HERO Video and Why They’re Overrated Read More »