TL;DR: Generative AI is shaking up video production—especially when it comes to replacing stock footage. Instead of searching endlessly for the perfect shot, you can now create exactly what you need. It’s powerful, but still rough around the edges. Prompting takes skill, AI visuals can look a little off, and there’s a real question around […]
CDUC: Where Do I Stand On AI Generative Content Read More »
TL;DR: Video is a powerful tool for schools and nonprofits, but funding it can be tough. Start by tapping into existing department budgets, explore grants, and consider sponsorships from supporters or local businesses. Once you see the return, aim to build video into your ongoing budget to keep your efforts sustainable. Your nonprofit—whether it’s a
Ideas On How Your School Or Non-Profit Can Fund Your Videos Read More »
TL;DR: Lock in your interview locations early. The space you choose affects how your school looks and sounds on camera—don’t just grab a conference room last minute. Pick places that reflect your school’s brand (classrooms, libraries, common areas), not sterile spaces. Look for rooms with enough depth for background blur, controllable lighting, and minimal echo.
What to look for when filming an interview location for your schools video content Read More »
TL;DR: Outdoor shoots look great—but they’re risky. Weather, lighting, and noise can all ruin your day if you’re not prepared. Only film outside if it truly adds to your story, not just because it looks nice. Check the forecast days in advance, plan backup dates, and aim for golden hour for the best light. Avoid
How to Plan Outdoor School Shoots Without Running Into Issues Read More »
Your school’s reputation is built on the experiences of alumni and current families. That’s why testimonial videos are so effective. People trust people. And when it comes to school enrollment, it’s no different. These videos work because they humanize your brand and offer real social proof. But a testimonial video isn’t just about putting someone
Biggest Mistakes When Creating a Testimonial Video for Your School Read More »
Earlier this year, I had a quick call with a new head of school at a school we’ve worked with before. They had just launched a newly revamped website, so it was a good chance to reconnect and meet the new leadership. The conversation was brief, but one line really stuck with me: “We’re not
Committing To Storytelling Through Video For Your School Read More »
A video is not just a video. It’s an experience. It’s the closest thing to an in-person connection. So it makes sense that independent schools turn to video to promote their offering, student experiences, and results. That said, there’s a problem. There are over 750 types of video styles out there. That’s overwhelming. Some are
The 5 Styles Of Video For Your School Read More »
In the video production process, post-production usually has two main phases: the edit and the revisions. Much like a design or branding project, revisions are where you fine-tune the details, add anything that’s missing, and make sure nothing important is overlooked. Done well, this stage allows everyone involved to collaborate and create the strongest possible
How To Have An Effective Revision Process Read More »
This year, a lot of our school and nonprofit clients are hitting walls with grants and donations. Fundraising and advancement are already tough, but if you’ve been watching the news lately, it feels like the sky is falling. On top of that, millennial parents—many of whom are either just now starting families or deciding not
Why Fundraising Feels Harder This Year—and What to Do About It Read More »
Today, I planned to write something educational about video marketing—but after a few recent events, I felt compelled to talk about something else: trust. As people, we’re naturally skeptical. As kids, we were skeptical about what we were told to eat. As teenagers, we questioned the people we hung out with. As adults, we’re cautious
Losing the Gig Hurts—Losing the Trust Hurts More Read More »