TL;DR: “If you want budget for video, focus on three things: belief, proof, and solutions. Believe in the value of video and communicate that confidence clearly. Bring proof through data and real examples of how video supports enrollment, fundraising, and branding. Then offer solutions—show where the budget can come from and how it can be […]
How to Convince Your Head of School for More Video? Read More »
TL;DR As I approach my company’s 10-year anniversary, I’ve been reflecting on what I would do differently if I were just launching my business today. This isn’t a diary of regrets, but a candid, “up close” look for The Creative Director’s Up Close blog on the lessons I’ve learned, what I’d change, and my plans
CDUC — If I Were Starting My Video Production Company Today Read More »
TL;DR: When creating a school marketing video, it’s tempting to include everyone who agrees to be interviewed—students, parents, teachers, alumni—but cramming too many voices into one video overwhelms viewers and weakens your message. Focus on telling a clear, emotional story with intentional strong voices. Film more than you need, but don’t feel pressured to use
Why Too Many Interviews Can Hurt Your School Marketing Video Read More »
When we think of the word hope, it usually carries a warm glow — optimism, positivity, the sense that things might get better. Hope that something changes. In our lives. For our friends. For the world. That kind of hope feels good — and the intention behind it is fine. But after almost ten years
CDUC: Hope is a Dangerous Thing Read More »
TL;DR:After 9+ years in business, I’ve learned I’m not built for constant client turnover. Our 73% retention rate over the last 5 years shows that long-term relationships work—for both creative flow and business stability. I’ve shifted my focus from always “obtaining” new clients to maintaining the ones we already know and trust. It’s better for
CDUC – Obtaining vs Maintaining Read More »
We are excited to announce that Monzo Media Productions was chosen as a top video production company in the Greater Philadelphia area by SET HERO. Thank you to our clients, team members and partners for continuing to trust us to create compelling videos for schools, nonprofits, and businesses. Looking forward to a great 2026! Check
Monzo Media Productions named A Top Video Production Company in Philadelphia Read More »
TL;DR: Generative AI is shaking up video production—especially when it comes to replacing stock footage. Instead of searching endlessly for the perfect shot, you can now create exactly what you need. It’s powerful, but still rough around the edges. Prompting takes skill, AI visuals can look a little off, and there’s a real question around
CDUC: Where Do I Stand On AI Generative Content Read More »
TL;DR: Video is a powerful tool for schools and nonprofits, but funding it can be tough. Start by tapping into existing department budgets, explore grants, and consider sponsorships from supporters or local businesses. Once you see the return, aim to build video into your ongoing budget to keep your efforts sustainable. Your nonprofit—whether it’s a
Ideas On How Your School Or Non-Profit Can Fund Your Videos Read More »
TL;DR: Lock in your interview locations early. The space you choose affects how your school looks and sounds on camera—don’t just grab a conference room last minute. Pick places that reflect your school’s brand (classrooms, libraries, common areas), not sterile spaces. Look for rooms with enough depth for background blur, controllable lighting, and minimal echo.
What to look for when filming an interview location for your schools video content Read More »
TL;DR: Outdoor shoots look great—but they’re risky. Weather, lighting, and noise can all ruin your day if you’re not prepared. Only film outside if it truly adds to your story, not just because it looks nice. Check the forecast days in advance, plan backup dates, and aim for golden hour for the best light. Avoid
How to Plan Outdoor School Shoots Without Running Into Issues Read More »