YouTube is the 2nd most popular search engine online, right behind google, so utilizing YouTube is a huge opportunity. For the majority of videos, it is a good idea to upload on YouTube even when the content will also be available elsewhere. Ultimately, a video that is available on YouTube will be more easily seen […]
Best Practices for Uploading Videos to YouTube Read More »
Producing a video and promoting it has an end goal, and that goal should be encapsulated in your call to action (CTA). Whether you want your audience to visit your website, follow your account, or book an appointment, you should be telling them directly. Even if you tell them exactly what you want, however, your
Making It Easy to Follow Through On Your Call To Action Read More »
At Monzo Media Productions, we proudly serve private schools, nonprofits, and businesses by turning them into effective storytellers through video marketing campaigns. We’ve been specifically honing in on these three verticals, and it has been interesting to see how each type of organization has taken advantage of video as a tool and tackled its video
What Corporate Companies Can Learn From My Nonprofit and School Clients Read More »
I’ve spoken about how corporate companies could learn from my nonprofit and school clients when it comes to powerful video marketing campaigns using storytelling and long-term strategies. On the other hand, I want to address the many strengths that my corporate clients have when tackling video marketing campaigns. While nonprofits and schools typically focus on
What Nonprofit and Schools Can Learn from My Corporate Clients Read More »
In general, negative comments and PR rarely escalate when it comes to smaller organizations’ and nonprofits’ video marketing campaigns. In our experience, people generally stay positive and supportive when these local organizations invest in video marketing to spread a message of goodwill and service to their communities. On the off chance that a video you’ve
How to Deal With Negative Comments, PR, and Criticism About Your Video Read More »
Whether you’re creating a video marketing campaign that needs to communicate complex concepts, or you want to highlight key statistics and points about a topic, motion graphics videos help your target audience understand and connect with your message. The process behind creating a motion graphics video, however, can be trickier than planning for other videos
Creating an Engaging Motion Graphics Video Read More »
Applying analytics to marketing strategy will look different for everyone. The results and how you respond to them will have a lot to do with which platforms on which you host and promote your videos as well as the goals for your campaign. Keep your unique situation in mind as you read your analytics report.
Video Marketing ROI: Part 2 – What Your Video Analytics Mean for Your Marketing Strategy Read More »
Producing and distributing a video marketing campaign is only half the battle. Now, you need to monitor your results and use them to improve future campaigns. Without the vocabulary for your key performance indicators (KPI), you’ll have a difficult time understanding how much your video marketing is really benefiting your organization. Learning analytics vocabulary is
Video Marketing ROI: Part 1 – Analytics Vocabulary Read More »
When you realize your footage isn’t where you thought it was, it can be devastating. Even the most seasoned professionals have experienced this issue once or twice – we’re all human. All the time, money, and energy that went into producing high-quality footage is now lost, but take a deep breath. There’s always a way
I’ve Misplaced Lost Footage… What Do I Do? Read More »
Creating a high-engagement video requires careful planning and filming, but your target audience will never enjoy the video if they’re not tempted to click on it in the first place. Thumbnail graphics are an essential part of communicating with your audience, giving them a snapshot of what they can expect when they click play. Unfortunately,
Deep Dive Into Thumbnail Graphics: Tips for Capturing the Most Views Read More »
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