The first three to eight seconds of your video are the most important part of the entire video. If done wrong, your introduction will turn away even the most perfect audience member. With the first few seconds, you must capture the attention of your target audience so that they finish the video and follow through […]
How to Begin a Video the Right Way Read More »
Since the dawn of video capability on social media platforms, audiences have been consuming record amounts of video content from creators everywhere. Regardless of your intentions for creating videos, encouraging engagement is the most important part of your process. From the start of your creative process to the end of your marketing goals, you should
How to Create a High-Engagement Video Read More »
What’s the point of spending all your time and money producing videos for your organization? The point should be to communicate your message and inspire your audience to take action, but getting from point A to point B is challenging. Ultimately, whether your video is successful relies on your call-to-action phrase. Crafting the perfect call-to-action
The Perfect Call-to-Action for Your Video Read More »
Would you successfully understand a message if you were trying to follow a story pieced together by several different voices, images, and lines of text? You might make out the narrative, but it will have been a difficult and frustrating endeavor. Ultimately, you might feel that it wasn’t worth the effort. As an organization creating
How To Avoid Challenges With Narratives in Your Videos Read More »
The most unfortunate situation I’ve witnessed is an excellent video marketing idea that lost its steam in execution or distribution. I’ve seen many schools, organizations, and businesses take their video marketing seriously, yet the results fall flat once the video is public. Most of the time, I credit these situations to a lack of knowledge
The 4 Most Common Mistakes in Video Marketing Read More »
Experiencing a lack of engagement and results from your video? The Internet and social media are full of video posters who scratch their heads wondering where they went wrong when producing and distributing their content. Without the right tools and knowledge, it’s impossible to find the answer. Seeking ways to pinpoint the weak spots in
How To Pinpoint Weak Spots In Your Video Read More »
Creating a video marketing campaign successfully requires thinking ahead about where your videos will meet your target audience before you ever cast an actor or pick up a camera. In other words, you’ll need to choose the platforms on which you’ll share your videos at the start of your video production process. The platforms you
Choosing Platforms for Sharing Your Videos Read More »
Without a clear target audience for your video marketing campaign, you might be completely missing the mark and not getting results. After all, how do you know what your message should be and how to communicate it if you don’t know anything about your potential customers? We urge our video production clients to create a
Having a Clear Target Audience For Your Video Read More »
For most businesses and organizations, a figure like “8% of your income should go to marketing” is daunting to hear, especially if you’re just starting out or have small margins. As a result, it can be tempting to stretch every dollar you have and put all your eggs in one basket. In the video production
Why Your Branding Video Is Not Also Your Recruitment Video Read More »
A major theme of marketing that we communicate to our clients is that it’s best to have multiple marketing assets rather than just one. Marketing campaigns are more effective when they focus on specific targets rather than a general appeal to a large audience, and results matter when you’re investing a large sum in the
What’s the Difference Between Testimonial Videos and Case Study Videos? Read More »