What to look for when filming an interview location for your schools video content

TL;DR: Lock in your interview locations early. The space you choose affects how your school looks and sounds on camera—don’t just grab a conference room last minute. Pick places that reflect your school’s brand (classrooms, libraries, common areas), not sterile spaces. Look for rooms with enough depth for background blur, controllable lighting, and minimal echo. […]

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Group of friends posing together outdoors.

How to Plan Outdoor School Shoots Without Running Into Issues

General / Joe Monzo

TL;DR: Outdoor shoots look great—but they’re risky. Weather, lighting, and noise can all ruin your day if you’re not prepared. Only film outside if it truly adds to your story, not just because it looks nice. Check the forecast days in advance, plan backup dates, and aim for golden hour for the best light. Avoid

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Puzzle piece with 'TESTIMONIALS' in the hole where other puzzle pieces would be.

Biggest Mistakes When Creating a Testimonial Video for Your School

General / Joe Monzo

Your school’s reputation is built on the experiences of alumni and current families. That’s why testimonial videos are so effective. People trust people. And when it comes to school enrollment, it’s no different. These videos work because they humanize your brand and offer real social proof. But a testimonial video isn’t just about putting someone

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Committing To Storytelling Through Video For Your School

General / Joe Monzo

Earlier this year, I had a quick call with a new head of school at a school we’ve worked with before. They had just launched a newly revamped website, so it was a good chance to reconnect and meet the new leadership. The conversation was brief, but one line really stuck with me: “We’re not

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a person's finger touching a camera screen

The 5 Styles Of Video For Your School

General / Joe Monzo

A video is not just a video. It’s an experience. It’s the closest thing to an in-person connection. So it makes sense that independent schools turn to video to promote their offering, student experiences, and results. That said, there’s a problem. There are over 750 types of video styles out there. That’s overwhelming. Some are

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How To Have An Effective Revision Process

General / Joe Monzo

In the video production process, post-production usually has two main phases: the edit and the revisions. Much like a design or branding project, revisions are where you fine-tune the details, add anything that’s missing, and make sure nothing important is overlooked. Done well, this stage allows everyone involved to collaborate and create the strongest possible

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a green button with white text says "Donate"

Why Fundraising Feels Harder This Year—and What to Do About It

General / Joe Monzo

This year, a lot of our school and nonprofit clients are hitting walls with grants and donations. Fundraising and advancement are already tough, but if you’ve been watching the news lately, it feels like the sky is falling. On top of that, millennial parents—many of whom are either just now starting families or deciding not

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conceptual picture of a signpost with five business keywords isolated on white background (all signs cleaned)

How to Align Decision Makers and Contact People to Avoid Miscommunication

General / Joe Monzo

Working on any kind of content can be a challenge for school marketers. Content is already subjective, but it becomes even more so when it’s visual such as photos, video, web design. On top of that, schools usually require multiple layers of approval before anything gets published, especially content meant to reflect their brand. When

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What’s a HERO Video and Why They’re Overrated

General / Joe Monzo

For many schools, nonprofits, and brands, making a strong first impression matters. Whether it’s to drive new enrollment, donations, or sales, that first moment counts. And often, when these organizations invest in marketing, video is the go-to medium for their website. That makes sense. But not all videos are created equal. There are countless types

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Moving the Needle Forward with Video Content… or Not?

General / Joe Monzo

Back in the early days of YouTube, video marketing—and social media marketing as a whole—was still new territory. Having a single video on your website could dramatically shift your marketing efforts. At the time, only about 3% of brands were using video as part of their strategy, sticking to traditional methods that were already losing

Moving the Needle Forward with Video Content… or Not? Read More »

General

What to look for when filming an interview location for your schools video content

How to Plan Outdoor School Shoots Without Running Into Issues

Biggest Mistakes When Creating a Testimonial Video for Your School

Committing To Storytelling Through Video For Your School

The 5 Styles Of Video For Your School

How To Have An Effective Revision Process

Why Fundraising Feels Harder This Year—and What to Do About It

How to Align Decision Makers and Contact People to Avoid Miscommunication

What’s a HERO Video and Why They’re Overrated

Moving the Needle Forward with Video Content… or Not?

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