If a video is created and nobody sees it, what was the point of producing it? If you have insight into your marketing funnel, you’ll be able to refine your messaging, be more efficient with your online advertising, attract more prospects, and increase overall interaction with your video. The image you see above is a […]
Making Sense of Funnels When it Comes to Video Marketing Read More »
Being in business for over five years, you often start seeing patterns of success (and patterns of failures) for your work. From there, you can learn based on experience what works and what does not work for your clients and how your new clients (and recurring clients) can benefit from those experiences. It’s no secret
Top 3 Videos You MUST Have For Your Organization Read More »
Okay, so the video’s concept, the budget, and the timeline have all been approved by the boss- Woo hoo! That’s always a great first step, but now it’s time to roll up the sleeves and get to work. However, many organizations don’t take the pre-production process seriously enough, or they spend way too much time
Video Production Process: Step 1 Pre-Production Read More »
This guide will cover how to move and upload video content onto Instagram, especially if the file is coming from a desktop computer. A brief history on Instagram as a marketing tool: In the past, Instagram has marketed itself as a digital photo archive platform. But in recent years, the app began including videos in
The Key to Uploading Video Content on Instagram Read More »
Video can communicate quickly and more effectively than any other marketing medium. It makes more sense to use video in your email marketing if you want to increase brand awareness and help educate your customers, especially if you have a lead nurturing system in place. Email marketing remains one of the top distribution tactics for
How to Use Video in Your Email Marketing Campaigns Read More »
“Uploading natively” describes the process of uploading content directly to a website, rather than linking content from another website. On LinkedIn, you can use either method, but uploading natively has distinct advantages. Put simply, sharing linked content sends traffic and engagement away from LinkedIn to their competitors. To keep the viewers on their platform, LinkedIn
How To Upload Native Videos to LinkedIn Read More »
There’s a difference between uploading your video directly to Facebook and sharing a link to another site like Youtube. This process is known as “uploading natively” and it is a good technique to get more views and shares for your content. There’s a simple reason for this. Facebook competes with Youtube and sites like it,
Video Marketing Tip #2: How to Properly Upload Your Videos to Facebook Read More »
To kick off our series on how to rock video as part of your content marketing strategy, we’re going to talk about how to get your video assets to complement and feed into your biggest online asset: your website. I’ll be sharing tips, tricks, and industry secrets to drive more business with video, so watch
Video Marketing Tip 1: Website Read More »
Video is the new King of Content. It’s how you get your clients to notice you when you’re competing for precious screen real estate and even more precious attention spans. The most sophisticated brand building and marketing campaigns are starting to include video as a key component right alongside social posts and blog content. The
Why Shorter Videos are Often Better Read More »
Picking an outfit for a video shoot can be strangely stressful, since you know the video will be sticking around for a while. Video content is also an investment, so you feel extra pressure to get it right the first time. When you’re giving an interview or testimonial, you’ll want to wear an outfit that
What Do You Wear to Your Video Shoot? Read More »