General

When you realize your footage isn’t where you thought it was, it can be devastating. Even the most seasoned professionals have experienced this issue once or twice – we’re all human. All the time, money, and energy that went into producing high-quality footage is now lost, but take a deep breath. There’s always a way

Creating a high-engagement video requires careful planning and filming, but your target audience will never enjoy the video if they’re not tempted to click on it in the first place. Thumbnail graphics are an essential part of communicating with your audience, giving them a snapshot of what they can expect when they click play. Unfortunately,

While there is a mix of DIY and professionally-produced video online, most videos are user-generated – and for good reason. It can be easy to think about the positives of DIY, such as affordability, accessibility, and authenticity for smaller organizations. When it comes down to it, both DIY and professional video have their positive and

You’ve created a storyboard, gathered all your equipment, and secured your interviewees…Then on film day, a person is missing. Yes, it happens, and I hear about it often. A cast member might suddenly have a change of plans, get into an accident on the way to the location, or simply forget to show up. Suddenly,