Regardless of whether you are a private school, a business, or a nonprofit, if you’re considering hiring a video production company that doesn’t have a lot of reviews or a substantial portfolio, hit the pause button. You might have been thinking that you can find a recent college graduate or a startup that might do […]
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In the last blog, we talked about what a branding video is, what goes into it, as well as the importance of having one. One of the elements we discussed was the fact that you can include testimonials from your clients or customers to help tell your story. Taking that to the next level is
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For only being 5 words, it’s a pretty loaded question. Branding videos can look so different in so many ways. From the structure, purpose, and the platforms it will be used on. One would think that would be a tough question to answer. However, I like to define branding videos like the following: “A branding
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After all the days, weeks, hours, whatever amount of time you put into your video…Congrats! You are almost done! But there are still a few more items to attend to finalize the video and start using the video for your marketing. If you haven’t yet, make sure you get your color grade on point and
Video Production Process: Step 4: Finalization and Marketing Read More »
After all of the filming has been completed, it’s now time to get to the editing phase. This is where you take all of the footage shot, all of the interviews, and turn it into a compelling 1-3 minute video that tells the story of your organization. Sounds easy right? Well, not always. You mostly
Video Production Process: Step 3 Editing Read More »
Now that pre-production is done, it’s time to move on to filming. This is the stage where most of the fun happens (of course if you are doing a full-blown motion graphics/animation video then this step is irrelevant) and you start to film the pieces that will allow you to have the content in order
Video Production Process: Step 2 Filming Read More »
If a video is created and nobody sees it, what was the point of producing it? If you have insight into your marketing funnel, you’ll be able to refine your messaging, be more efficient with your online advertising, attract more prospects, and increase overall interaction with your video. The image you see above is a
Making Sense of Funnels When it Comes to Video Marketing Read More »
Being in business for over five years, you often start seeing patterns of success (and patterns of failures) for your work. From there, you can learn based on experience what works and what does not work for your clients and how your new clients (and recurring clients) can benefit from those experiences. It’s no secret
Top 3 Videos You MUST Have For Your Organization Read More »
Okay, so the video’s concept, the budget, and the timeline have all been approved by the boss- Woo hoo! That’s always a great first step, but now it’s time to roll up the sleeves and get to work. However, many organizations don’t take the pre-production process seriously enough, or they spend way too much time
Video Production Process: Step 1 Pre-Production Read More »
This guide will cover how to move and upload video content onto Instagram, especially if the file is coming from a desktop computer. A brief history on Instagram as a marketing tool: In the past, Instagram has marketed itself as a digital photo archive platform. But in recent years, the app began including videos in
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