Video can communicate quickly and more effectively than any other marketing medium. It makes more sense to use video in your email marketing if you want to increase brand awareness and help educate your customers, especially if you have a lead nurturing system in place. Email marketing remains one of the top distribution tactics for […]
How to Use Video in Your Email Marketing Campaigns Read More »
“Uploading natively” describes the process of uploading content directly to a website, rather than linking content from another website. On LinkedIn, you can use either method, but uploading natively has distinct advantages. Put simply, sharing linked content sends traffic and engagement away from LinkedIn to their competitors. To keep the viewers on their platform, LinkedIn
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There’s a difference between uploading your video directly to Facebook and sharing a link to another site like Youtube. This process is known as “uploading natively” and it is a good technique to get more views and shares for your content. There’s a simple reason for this. Facebook competes with Youtube and sites like it,
Video Marketing Tip #2: How to Properly Upload Your Videos to Facebook Read More »
To kick off our series on how to rock video as part of your content marketing strategy, we’re going to talk about how to get your video assets to complement and feed into your biggest online asset: your website. I’ll be sharing tips, tricks, and industry secrets to drive more business with video, so watch
Video Marketing Tip 1: Website Read More »
Video is the new King of Content. It’s how you get your clients to notice you when you’re competing for precious screen real estate and even more precious attention spans. The most sophisticated brand building and marketing campaigns are starting to include video as a key component right alongside social posts and blog content. The
Why Shorter Videos are Often Better Read More »
Picking an outfit for a video shoot can be strangely stressful, since you know the video will be sticking around for a while. Video content is also an investment, so you feel extra pressure to get it right the first time. When you’re giving an interview or testimonial, you’ll want to wear an outfit that
What Do You Wear to Your Video Shoot? Read More »
Everyone knows that online video is becoming such an important marketing tool for businesses of all sizes. With a conversion rate of over 68% and search engines like Google, prioritizing websites with video, it’s no wonder why companies are allocating more money for video. It’s able to condense the information in just a few minutes,
The Three Pillars of Creating Effective Video That Gets Results Read More »
An explainer video is a type of video that, as it’s name suggests, explains an idea, a process, a product, or service. It can be shot on video or use a well crafted animation to help explain the topic. Let’s chat about some of the criteria to creating an explainer video. Engage- An explainer video
Three Criteria For Having an Explainer Video Read More »