Part IV of the School Video Deep Dive Series Your school’s video marketing campaign is made even more powerful when it’s broken down into a set of topic videos, each one offering an inside look at different aspects of the student experience. Part of this process is keeping your target audience in mind. While general […]
Why School Program and Curriculum Videos Are Important Marketing Tools Read More »
It’s a relief to say that live events are finally making a comeback, which means businesses and companies in the live event space should be getting a head start and taking full advantage of marketing opportunities. To get your community excited about your upcoming events and encourage attendance after such a long hiatus, consider boosting
How to Use an Event Video to Draw Hype Read More »
Part III of the School Video Deep Dive Series In part three of our school video deep dive series, we’re going to focus on the concept of “social proof” as a way to promote your school. Specifically, we’re going to explain how to showcase various success stories by highlighting student and parent experiences in a
How to Use Student-Parent Experience Videos to Highlight a School’s Success Read More »
Part II of the School Video Deep Dive Series Finding a video production company to make awesome marketing assets for your school was a challenging first step, but the hard work isn’t over yet. Now that you have a great video crew and marketing partner on your side, you’ll need to begin the planning process
How to Prepare Your School for a Video Production Read More »
Part I of the School Video Deep Dive Series We’re now in September! With classes back in session, the energy in schools is at peak excitement for the year. However, the conversation should never have to “return” to enrollment and admissions if a level of enthusiasm and interest is sustained throughout the year. This raises
School Video Deep Dive: General Admissions Video Read More »
Getting started on filming for your main marketing video is exciting, but before you dive in, you might want to consider the opportunities of what you’re about to capture. You might have thought that film day preparations ended with setting up plans for this one video, but you’d be doing yourself and your brand a
How to Create Evergreen Video Assets Read More »
Regardless of whether you are a private school, a business, or a nonprofit, if you’re considering hiring a video production company that doesn’t have a lot of reviews or a substantial portfolio, hit the pause button. You might have been thinking that you can find a recent college graduate or a startup that might do
What to Look for When Hiring a Video Production Company Read More »
In the last blog, we talked about what a branding video is, what goes into it, as well as the importance of having one. One of the elements we discussed was the fact that you can include testimonials from your clients or customers to help tell your story. Taking that to the next level is
The Value of a Testimonial Video Read More »
For only being 5 words, it’s a pretty loaded question. Branding videos can look so different in so many ways. From the structure, purpose, and the platforms it will be used on. One would think that would be a tough question to answer. However, I like to define branding videos like the following: “A branding
What is a Branding Video? Read More »
After all the days, weeks, hours, whatever amount of time you put into your video…Congrats! You are almost done! But there are still a few more items to attend to finalize the video and start using the video for your marketing. If you haven’t yet, make sure you get your color grade on point and
Video Production Process: Step 4: Finalization and Marketing Read More »