A major theme of marketing that we communicate to our clients is that it’s best to have multiple marketing assets rather than just one. Marketing campaigns are more effective when they focus on specific targets rather than a general appeal to a large audience, and results matter when you’re investing a large sum in the […]
What’s the Difference Between Testimonial Videos and Case Study Videos? Read More »
Lighting is an important concept to understand if you plan to produce your own videos. Lighting decisions go beyond making a set brighter or darker—it’s about utilizing depth, color, and shadows to tell a story. Before you can begin producing the videos, you must learn how to visually establish your brand. Every brand should be
The Importance of Good Lighting in Videos Read More »
Interviewees, whether they are staff members, customers with testimonials, the business owner or the CEO, are the drivers of the story you’re about to create in a marketing video, recruitment video, or any other type of video that involves interviews. Their spoken words and genuine passion will be used to create the narrative surrounding their
How to Conduct Great Video Interviews Read More »
If you were proactive about implementing video marketing campaigns for your new business during the start of the video marketing age, it’s likely that your brand has evolved tremendously since then. Creating and branding videos early on might have offered you success right away, but like many marketing assets that age out, results can plateau.
5 Signs You Should Update Branding Videos for Marketing Read More »
Getting started on filming for your main marketing video is exciting, but before you dive in, you might want to consider the opportunities of what you’re about to capture. You might have thought that film day preparations ended with setting up plans for this one video, but you’d be doing yourself and your brand a
How to Create Evergreen Video Assets Read More »
In the last blog, we talked about what a branding video is, what goes into it, as well as the importance of having one. One of the elements we discussed was the fact that you can include testimonials from your clients or customers to help tell your story. Taking that to the next level is
The Value of a Testimonial Video Read More »
If a video is created and nobody sees it, what was the point of producing it? If you have insight into your marketing funnel, you’ll be able to refine your messaging, be more efficient with your online advertising, attract more prospects, and increase overall interaction with your video. The image you see above is a
Making Sense of Funnels When it Comes to Video Marketing Read More »
There’s a difference between uploading your video directly to Facebook and sharing a link to another site like Youtube. This process is known as “uploading natively” and it is a good technique to get more views and shares for your content. There’s a simple reason for this. Facebook competes with Youtube and sites like it,
Video Marketing Tip #2: How to Properly Upload Your Videos to Facebook Read More »
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